ROH Wheels Alloy Wheel Catalogue & Dealer Quote New Website
An alloy wheel catalogue for ROH Wheels across Australia and New Zealand, with vehicle fitment checking and a verified quote request system that sends leads to local dealers.
- Website Solutions
- Technical SEO & Website Migrations
Technical SEO & Website Migration Services Brisbane
Change your website without losing your Google rankings.
Website migrations, technical SEO audits, Google Search Console and Google Business Profile for organisations across Brisbane and Australia. All of the technical SEO work is done in-house by the team that builds and looks after your website.
- All technical SEO done in-house
- Every old URL mapped and tested
- Search Console & Google Business Profile
Recent migrations and technical SEO work
Websites we have rebuilt, moved or merged for organisations across Brisbane and Australia, with every old URL accounted for.
Brisbane South PHN Website Refresh
A website refresh for Brisbane South PHN, with a new sitemap and mega menu, rewritten content and a refreshed design, so health professionals in the region can find information more easily.
Impact Office Supplies eCommerce Website (B2B & B2C)
Impact Office Supplies' B2B and B2C eCommerce website, built in Laravel and integrated with their Options ERP. We've been their exclusive development partner since 2018.
WorkUP Queensland Website Refresh
A WordPress website refresh for WorkUP Queensland, with a content strategy workshop, new sitemap, accessible design, search and filtering, and Humanitix and Microsoft Dynamics integrations.
AMA Group Ltd Corporate Website Redesign
AMA Group's corporate team chose us to redesign their website, combining AMA Group Solutions and AMA Group Ltd into one site with a new sitemap and content strategy.
East Coast Bullbars B2B eCommerce Website
A B2B eCommerce portal where East Coast Bullbars' dealers search by vehicle or part number, see their own pricing and live stock, and order online, synced with ECB's ERP.
Want something like this for your organisation?
Tell us what you are trying to achieve. We will clarify the requirements and recommend a sensible next step before defining scope, timing, and cost.
What clients say about working with us
“Digital Bird was excellent to work with. After countless attempts with speaking with agencies and other web design contractors, we finally found Jonathan and the team, and what a blessing that was. The project was handled end to end, with clear communication the entire time. We have now engaged Jonathan and the team for on-going website management and work due to how well things turned out. If you are on the fence about which direction to go, I highly recommend just taking a call with Jonathan and the team and seeing what you can achieve together.”
Will Cross
Head of Marketing & Partnerships, ROH Wheels
Google reviews
“Digital Bird is my first pick for delivering web projects on time, on budget and to the brief — every time.
Beyond being a delight to work with, Jonathan Bird is that rare breed of developer who is both masterful on the tools (an absolute Laravel whizz!) while also being adept at engaging the client in UX-thinking, to which he applies expert insights, gained through years of experience, to help further improve the end design for the target user’s experience.
This powerful combination of skills means that 4 years on and a variety of projects later (from search directories to corporate website developments), Digital Bird firmly remains my first pick for developer.”
Emma Keller
Communications Manager, Brisbane South PHN
“Highly recommend Jonathan for anything web development in Brisbane and Australia-wide. Have worked with a lot of developers over the years and Jonathan’s work and communication on projects has been a clear standout. A very talent developer if you’re looking for anything from WordPress, Shopify, Laravel, or anything in-between.”
Brodie Clark
Director, Brodie Clark SEO Consulting
Results
Technical SEO results from our own projects.
Each figure comes from a website we built, rebuilt or migrated, with the case study behind it.
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180+
WordPress news articles moved to the new ROH Wheels website with 301 redirects, and search rankings kept.
Read the case study -
200%
growth in Impact Office Supplies website sales since we replaced their Magento site in 2018.
Read the case study -
250%
SEO click-through growth on the East Coast Bullbars B2B website we built, which included a technical SEO audit.
Read the case study -
98
Lighthouse performance score on the refreshed WorkUP Queensland website.
Read the case study
What we do
Technical SEO, done in-house by the team that builds the site.
The people who find a technical SEO problem are the same people who fix it in the code, so nothing gets lost between an SEO agency and a developer.
Website Migrations
Moving to a new website with every old URL mapped and redirected. ROH Wheels moved off WordPress with more than 180 news articles and kept its search rankings.
- 301 redirects
- URL mapping
- Content migration
Case study: ROH Wheels
Platform Changes & Site Mergers
WordPress to Statamic for Brisbane South PHN, Magento to Laravel for Impact Office Supplies, and two corporate websites merged into one for AMA Group.
- Replatforming
- Site mergers
- No-downtime launch
Case study: Brisbane South PHN
Technical SEO Audits
Crawling, indexing, canonical tags, XML sitemaps, structured data, redirect chains and internal links, checked against what Google reports in Search Console.
- Crawl & indexing
- Structured data
- Canonicals
Case study: WorkUP Queensland
Site Speed & Core Web Vitals
Fixes at the server, caching and template level, where slow pages usually start. On ROH Wheels, ad tracking parameters were creating duplicate cache entries until we fixed the caching.
- Caching
- Page speed
- Lighthouse
Article: fixing cache for ad traffic
Traffic Drop Diagnosis
Finding the technical cause when organic traffic falls. One client lost 2 weeks of Google traffic, ads and Merchant Centre listings to a Cloudflare bot setting that blocked Googlebot.
- Search Console
- Crawl stats
- Firewall rules
Article: Cloudflare blocked Googlebot
Search Console & Google Business Profile
Search Console set up, monitored and acted on, and Google Business Profile listings kept consistent with the website so the business shows correctly in local search and Maps.
- Search Console
- Business Profile
- Local search
Migration process
How we move a website without losing its rankings
Migration planning starts before design, so the URL structure, content and redirects are settled while they are still cheap to change.
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Step 1: Benchmark
Record every URL, the top landing pages, linked pages and Search Console data from the current site.
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Step 2: Map
Map each old URL to its new page and decide which content is kept, merged or retired.
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Step 3: Test and launch
Test redirects, titles, canonicals, sitemaps and robots rules on staging, then check them again on launch day.
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Step 4: Monitor
Watch crawl errors, 404s, indexing and traffic over the following weeks and fix problems as they appear.
Free strategy session
Tell us about the website and what is changing.
Share the current website, what is changing and any traffic problems you have noticed. We will look at it before the free strategy session, so the conversation can focus on the risks and your options.
Prefer to request a session directly?
Migrations
The kinds of moves we handle.
Each one starts with the same benchmark and redirect map. Our website migration SEO checklist shows how it works.
- Platform migrations WordPress to Statamic, Magento to Laravel and other CMS or eCommerce moves.
- Website mergers Two or more websites combined into one, like AMA Group Solutions and AMA Group Ltd.
- Redesigns and new sitemaps New menus, page structures and URL patterns without breaking old links.
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Domain and brand changes Moving to a new domain, with redirects, Search Console and Google Business Profile updated together.
SEO
Web Design
Website Migration SEO Checklist
Map old URLs to their replacements, check redirects and content, and verify the live site after launch. Includes a migration worksheet.
Read article
·
Updated September 16, 2026
SEO
Security
Merchant Center Says Your Product Page Is Unavailable? Here Is What to Check
Your products are live, but Merchant Center says their landing pages are unavailable. Check the submitted links, find any Cloudflare blocks, and get Google to check the pages again.
Read article
·
Updated September 16, 2026
SEO
Security
Google Ads Destination Not Working? Cloudflare Might Be Blocking It
Your landing page works, but Google Ads keeps rejecting it. Here is where to look in Cloudflare, which settings can block AdsBot, and how to get the ad reviewed once access is fixed.
Read article
·
Updated September 7, 2026
SEO
Security
Cloudflare Blocked Googlebot for 2 Weeks: What It Cost and How to Fix It
A managed IT provider switched on a Cloudflare setting to block all bots from a client's site in July 2026. Googlebot was one of them, which took out organic search, Google Ads and every Merchant Centre listing at once. Here is how I traced it, and how to check your own setup.
Read article
FAQ
Technical SEO & Migration FAQs
Common questions about protecting search traffic through a rebuild, and fixing technical SEO problems.
It can. Most ranking losses after a rebuild come from missed redirects, dropped content or changed page titles. Mapping every old URL, keeping the content that ranks, testing redirects before launch and watching Search Console afterwards reduces that risk a great deal. ROH Wheels moved off WordPress with more than 180 news articles and kept its rankings.
A list of every old URL and the new URL it should point to. Each row becomes a permanent (301) redirect, so visitors, links and search engines land on the right page. Our website migration SEO checklist includes a worked example.
Before design and build begin. The URL structure, content inventory and redirect plan affect the sitemap and templates. Leaving them until launch week is when pages get missed.
Closely for the first 2 weeks, then regularly over the following months. Google re-crawls and re-ranks a site gradually, so some problems only appear weeks after go-live.
Yes. An audit often finds problems that can be fixed on the current platform: crawl blocks, sitemap errors, canonical issues, slow templates or caching. If the platform itself is the constraint, you will get the reasons and the options.
WordPress, Statamic, Laravel, Shopify, Magento and custom-built platforms. Recent projects include WordPress to Statamic and Magento to a custom Laravel platform, along with merging two websites into one.
No. All technical SEO work is done in-house by our own team, from audits and redirect maps to site speed, structured data, Search Console and Google Business Profile.
Yes. We set up and monitor Search Console, work through its indexing, page experience and crawl reports, and fix what it flags. We also manage Google Business Profile listings (formerly Google My Business), keeping your details consistent with the website so the business shows correctly in local search and Maps.