East Coast Bullbars B2B eCommerce Website

Overview

East Coast Bullbars (ECB) has been Australia's leading alloy bullbar manufacturer since 1971. We were appointed as their exclusive web development partner through AMA Group, ECB's parent company at the time, to build a B2B eCommerce ordering portal for their dealers.

The portal is integrated with ECB's ERP for products, pricing, customers, invoices and orders. Dealers search by vehicle or part number, see their own pricing and live stock levels, and place and approve orders online.

Challenges

1. ERP Integration: Products, pricing, orders, invoices and customers all had to sync between the portal and ECB's ERP.

2. B2B Requirements: Dealers needed order approvals, custom pricing and real-time stock levels, built around how ECB already worked with them.

3. Multiple Brands: The portal had to run ECB's product range across multiple domains and brands.

Solution

1. Custom Laravel Portal: Built with Laravel, Vue, Bootstrap and AWS, with an admin panel for ECB staff to view orders and manage users.

2. ERP Integration: We worked with ECB's ERP provider to build web services for syncing products, pricing, customers, invoices and orders.

3. Dealer Ordering: Dealers search by vehicle or part number, check stock, request quotes and order online.

4. Order Approvals: Customers can approve, decline and edit orders, with reminders for orders waiting on approval.

5. Find A Dealer: A dealer map and search so customers can find their nearest ECB dealer.

Key Features Implemented:

• Multiple Domains & Brands: One platform running ECB's brands across multiple domains.
• Order Approval Systems: Customers can approve, decline and edit orders, and receive reminders.
• Custom Pricing Rules: Pricing set for each customer.
• Search Functionality: Search by vehicle or part number.
• Real-time Stock Availability: Stock levels shown in real time.
• Customer Management: Sub-customers, order history and invoice history.
• Quotes With SMS & Email: Quotes sent to customers by SMS and email.
• Find a Dealer Map & Search: A map and search for finding dealers.
• Technical SEO Audit & Implementation

Results

1. Faster Order Processing: Dealer orders sync with the ERP, reducing manual handling and downtime.

2. Better Dealer Experience: Real-time stock, custom pricing and order approvals make it easier for dealers to order.

3. Ongoing Development: We continue to add features and maintain the portal, keeping it up to date and secure.

Project Services Breakdown

• Custom Laravel B2B eCommerce Development
• ERP Integration
• Order Approvals & Custom Pricing
• Vehicle & Part Number Search
• SMS & Email Quotes
• Dealer Locator
• Technical SEO
• Ongoing Maintenance & Development Since 2017

Technology Stack: Laravel, Vue, Bootstrap, AWS

Services provided

Website

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