All 4 Adventure Competition Website

Overview

"Live the All 4 Adventure Dream" is a competition run alongside the All 4 Adventure TV show on Channel 10, giving viewers the chance to win $250K of prizes. We've been the exclusive development partner for All 4 Adventure's competitions since 2017, working through Invision Media, and have built all of their competition sites, including All4Adventure and Keys2Adventure.

Between them, the sites have taken millions of entries, and each one needs 100% uptime for as long as the competition is running.

Challenges

1. Tight Deadlines: Each site has to be built, tested and taking payments by the date marketing starts, so the launch date can't move.

2. Uptime & Scale: Every competition handles a large volume of entries and payments, and the site can't go down while it's running.

3. A New Competition Every Year: Each year brings a new competition with new prizes and content, built on short timeframes.

Solution

1. Custom Laravel Platform: We built the competition platform in Laravel, covering entries, online payments and competition content.

2. Payment Gateway Integration: Entries are paid for online through an integrated payment gateway, tested and ready before marketing starts.

3. AWS Hosting: The sites are hosted on AWS and set up to scale as entry numbers grow.

4. Yearly Competition Updates: Each year we build the next competition on the existing platform, so a new campaign doesn't start from scratch.

5. One-Click Upsell: For Keys2Adventure, buyers are offered double entries at half price for 3 minutes after paying, charged in one click to the card they just used, with no need to re-enter payment details.

Key Features Implemented:

• Competition entry forms
• Online payments for entries
• One-click upsell to double entries
• Multiple competition websites on one platform
• Yearly competition and prize updates
• Scalable AWS hosting
• Technical SEO

Results

1. Launched On Time: The first site and every yearly update since have launched on time for the start of marketing.

2. 100% Uptime: The platform has kept 100% uptime as entry numbers have grown each year, including 1,227 entries in its busiest single hour.

3. Five Competitions Delivered: Five competitions have run on the platform, with an average giveaway of $250K.

4. Fast Page Loads: Pages load in an average of 40ms.

5. Upsell Take-Up: In the November 2025 Keys2Adventure competition, 31.6% of paying buyers (about 1 in 3) took the offer to double their entries. Those orders grew by about 50%, adding 16.7% to total paid sales.

Project Services Breakdown

• Custom Laravel Web Application Development
• Payment Gateway Integration
• AWS Hosting & Management
• Ongoing Development Since 2017

Technology Stack: Laravel, AWS

Services provided

Website

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