ROH Wheels Alloy Wheel Catalogue & Dealer Quote New Website
An alloy wheel catalogue for ROH Wheels across Australia and New Zealand, with vehicle fitment checking and a verified quote request system that sends leads to local dealers.
Custom software when the business rules are the product.
Our senior team, working in Brisbane, has used Laravel in production since version 4 in 2013. We build custom applications, B2B and B2C commerce platforms, SaaS products, admin tools, APIs, and ERP integrations for organisations across Australia.
You work directly with experienced people from discovery through architecture, delivery, and ongoing maintenance. We recommend Laravel for requirements that justify a custom, long-lived codebase. Straightforward content sites and stores are usually better served by an established platform.
Relevant work includes Culture Kings, ROH Wheels, Velg Training, Impact Office Supplies, Brisbane South PHN, Triple P, All 4 Adventure, and AMA Group. Several of those client relationships have continued for five to seven years.
An alloy wheel catalogue for ROH Wheels across Australia and New Zealand, with vehicle fitment checking and a verified quote request system that sends leads to local dealers.
Impact Office Supplies' B2B and B2C eCommerce website, built in Laravel and integrated with their Options ERP. We've been their exclusive development partner since 2018.
Competition websites for the All 4 Adventure TV show, including Keys2Adventure, taking entries and payments for $250K prize giveaways. We've built every one of them since 2017.
Rumble's Quest measures the social and emotional wellbeing of primary school children across Australia. We build and maintain the web tools that process game results and report them back to schools and educators.
Custom delivery management software for Impact Office Supplies, with staff and driver dashboards for run planning, routing, live driver tracking and digital invoice signatures. Also used by Blue Ink Group in Canberra.
Our own time tracking and billing software for agencies and professional services firms. It turns tracked time into Xero invoices, tracks retainers against their cap, and includes a shared support inbox.
Jonathan was one of Culture Kings' in-house senior web developers in 2016 and 2017, helping move the store from Magento to Shopify Plus and building the Laravel middleware that synced products from their ERP.
A digital learning platform for Inspiring Brighter Futures Foundation, delivering video, animation and interactive courses that help 12 and 13 year olds with their mental wellbeing.
A Back to School ordering platform for Impact School Supplies, where schools approve booklists, parents order online, and student eBook licences are managed and sent to publishers.
A B2B eCommerce portal where East Coast Bullbars' dealers search by vehicle or part number, see their own pricing and live stock, and order online, synced with ECB's ERP.
A campaign microsite for Ascent Footwear's school shoes, with a Quick Shoe Finder that helps parents choose shoes and a store before visiting The Athlete's Foot.
An admin panel and API for Triple P's video platform, controlling which customers can activate and watch each video. Built in Laravel in three weeks.
Want something like this for your organisation?
Tell us what you are trying to achieve. We will clarify the requirements and recommend a sensible next step before defining scope, timing, and cost.
Custom Laravel Web Applications
We use Laravel when a standard product cannot support the required workflows or business rules. Our work includes booking platforms, video activation APIs, time-tracking SaaS products, internal tools and multi-tenant applications. The data model and interfaces are designed around the organisation's processes.
API & ERP Integrations
We build and operate integrations with Xero, MYOB, NetSuite, Options, Westpac PayWay, Stripe, Algolia, AWS services and bespoke ERPs. The Impact Office Supplies platform synchronises over 10 million ERP rows nightly at a 100% success rate, with pricing and inventory updates during the day.
B2B & B2C eCommerce
We build pricing rules, customer types, order approvals and payment flows around the operating model. The Impact Office Supplies platform runs at a 33.5% B2B conversion rate and 3.4 million annual pageviews, with customer pricing, quantity tiers, persistent carts, Westpac PayWay and Algolia search.
Custom Admin Panels & Internal Tools
Each Laravel application includes an admin interface for the people operating it. We design it around the tasks they need to complete, such as managing orders, approving timesheets, syncing data, generating reports and controlling user access.
Authentication, Roles, Permissions & SSO
Laravel supports role-based access control, two-factor authentication and Single Sign-On. We've shipped multi-tier role hierarchies for SaaS platforms, SAML SSO for enterprise applications and policy-based authorisation that can grow with the product. We choose and configure the authentication stack with future upgrades and maintenance in mind.
SaaS Platforms & Subscription Billing
We run our own Laravel SaaS, Hour Cap, with per-member billing across three plan tiers. That production experience informs how we design account lifecycle, billing changes, webhook handling and support tooling for client products.
The people who scope our Laravel work also design the architecture, write the critical code and support the application after launch.
Separate project roles
Sales, delivery and technical work sit with different people.
Senior staff may scope and review the work while other developers handle most of the build.
Questions usually go through an account or project manager before reaching a developer.
Architecture and day-to-day implementation may be handled by different people.
The delivery team often comes in after the proposal is signed and has to learn the application from the brief.
A support team takes over after launch and has to learn the codebase.
Framework and package updates are applied in bulk, often without checking the changelog or testing the application.
Our team
The developers making the decisions also do the work.
Our senior developers write the Laravel code, review it and handle deployment.
You speak directly with the people responsible for the work, from scoping through support.
The developers writing the code also make the architecture decisions.
The same senior team scopes the application, designs the architecture and builds it.
The team that built the application continues to support it. Most of our client relationships run for five to seven years.
We review each update, test it in staging and record the result before it reaches production.
A production Options ERP connection synchronising around ten million rows nightly with documented 100% success, supported by batching, idempotency, and reconciliation.
Learn morePayments, subscriptions, marketplaces, and webhooks with idempotency, reconciliation, and monitoring built in.
Learn moreSync invoices, payments, contacts and inventory between your website and Xero, without the month-end reconciliation headache.
Learn moreTokenised cards, recurring billing, and direct debit with production-tested handling for PayWay’s less common API flows.
Learn moreSAML, OAuth and OpenID Connect single sign-on, so your customers and staff log in once, securely.
Learn moreA vendor-neutral route for connecting SAP, Cin7, Dynamics, Pronto, Odoo, and other operational systems when an off-the-shelf connector does not fit.
Learn moreContent, workflows, integrations, governance and ownership matter more than a feature checklist.
Configuration is preferable when it genuinely meets the requirement and remains maintainable.
The choice must still make sense for the team maintaining it after launch.
“Digital Bird is my first pick for delivering web projects on time, on budget and to the brief — every time. Beyond being a delight to work with, Jonathan Bird is that rare breed of developer who is both masterful on the tools (an absolute Laravel whizz!) while also being adept at engaging the client in UX-thinking, to which he applies expert insights, gained through years of experience, to help further improve the end design for the target user’s experience. This powerful combination of skills means that 4 years on and a variety of projects later (from search directories to corporate website developments), Digital Bird firmly remains my first pick for developer.”
Clarify the audience, business problem, constraints, content, and measures of success.
Explain the viable options and trade-offs, then recommend the simplest sound approach.
Agree priorities, responsibilities, scope, timing, and the decisions your stakeholders need to make.
Work in visible increments while strategy, user experience, content, and engineering remain connected.
Test the important journeys, performance, accessibility, content, integrations, and operational readiness.
Monitor the live system, resolve issues, and continue improving it as requirements change.
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Read articleBook a free strategy session with the senior people who scope and deliver the work. We will help clarify the problem, test assumptions and identify a practical next step—without turning the session into a generic sales call.
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