Ascent Footwear Shoe & Store Finder

Overview

Ascent Footwear engaged Invision Media to run a digital marketing campaign for their school shoes, and we were the development partner for the campaign. Ascent had three problems: a crowded school shoe market, parents not knowing much about the brand or its range, and a product that's mostly bought in store.

The campaign positioned Ascent as a high-end school shoe brand, using influencer endorsements and content on the benefits of good-quality school shoes. We built the campaign microsite and a 'Quick Shoe Finder' web application so parents could choose their shoes and store before going into The Athlete's Foot (TAF).

Challenges

1. Crowded Market: Competition in the school shoe market was growing, with limited shelf space for Ascent.

2. Brand Awareness: Ascent wasn't the first choice for school shoes because parents didn't know the brand or its range.

3. In-Store Sales: Most sales happen in store, so selling the shoes online wasn't practical.

Solution

1. Campaign Microsite: A landing page explaining the Ascent brand, the benefits of good-quality school shoes, and the short and long-term risks of choosing cheaper ones.

2. Quick Shoe Finder: Parents filter shoes by gender, age, width and style to see the options that suit their child.

3. Store Locator: Parents choose a nearby store that stocks the shoes they've picked.

4. SMS & Email Results: Parents enter a phone number or email address and receive a link to their results by SMS or email.

5. In-Store Results Page: Each parent gets their own results page showing their chosen shoes and store, which they can show to staff when they arrive.

Key Features Implemented:

• Campaign landing page
• Shoe filtering by gender, age, width and style
• Store locator
• Unique results page for each parent
• Results sent by SMS or email

Results

1. Brand Positioning: The campaign positioned Ascent as a high-end, niche school shoe brand.

2. Parent Education: Parents learnt why good-quality school shoes matter before they started shopping.

3. Parents Arrive Ready: Parents could choose their Ascent shoes and store before walking in, and show staff exactly what they wanted.

Project Services Breakdown

• Campaign Microsite Development
• Custom Web Application Development (Quick Shoe Finder)
• Store Locator
• SMS & Email Integration

Technology Stack: Laravel, AWS

Services provided

Website

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