Jonathan Bird Web Design & Development
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  3. B2B eCommerce Web Development

B2B eCommerce & Ordering Portal Development Brisbane

B2B eCommerce built around the way your customers actually buy.

Dealer and wholesale ordering, account pricing, approvals and ERP integration for established Australian businesses. We design the buying experience around your customers and the operational system that has to fulfil every order.

Book a Free Strategy Session See proven B2B results
  • Account pricing and catalogues
  • Approvals, roles and repeat ordering
  • ERP monitoring and reconciliation
Impact Office Supplies B2B ordering platform product catalogue and account ordering interface
Impact Office Supplies Laravel B2B and B2C platform Around 10 million ERP rows synchronised nightly

Production proof

B2B commerce has to work behind the storefront.

The buying experience and the operational systems fulfil one promise. We design pricing, account logic and integrations with monitoring, retries and ownership in view from the start.

The right platform may be a tailored Laravel application, a supported commerce product or an improvement to what you already have. The decision follows the pricing rules, account structure, catalogue, integrations and long-term ownership requirements—not a preferred product.

Read the Impact Office Supplies case study
A good fit when

The buying process is more complex than a standard online store.

B2B commerce needs to reflect how customers, contracts and fulfilment actually work.

  • Pricing varies by account

    Contracts, tiers, customer groups or negotiated ranges affect what each buyer sees.

  • Orders need approval or rules

    Purchasing limits, roles, cost centres or repeat-order workflows matter.

  • ERP data drives the catalogue

    Products, stock, customers and orders must stay aligned with operational systems.

  • Sales and self-service must coexist

    The platform needs to support reps, account customers and new enquiries.
Case Studies

Relevant project work

Selected projects showing how our senior team turns complex requirements into practical, maintainable outcomes.

Want something like this for your organisation?

Tell us what you are trying to achieve. We will clarify the requirements and recommend a sensible next step before defining scope, timing, and cost.

Book a Free Strategy Session View all case studies

Free strategy session

Plan a B2B ordering experience around your operation.

Share the current situation, the outcome you need and any constraints already known. We will review it before the free strategy session so the conversation can focus on decisions, trade-offs and practical next steps.

Project budget *

An approximate timeframe is enough.

This helps us understand how people find us.

Describe the current situation, desired outcome, known timing and any important constraints.

Optional. PDF, Word or Excel files up to 10 MB. Uploads are stored privately.

Prefer to request a session directly?

0422 361 600

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What matters

What this work needs to deliver

Senior B2B eCommerce specialist

Our senior team brings over 15 years of commercial experience across projects for All 4 Adventure, Culture Kings, Impact Office Supplies, Griffith University, and others. Experienced people stay responsible for critical code and architecture.

Proven B2B eCommerce results

Impact Office Supplies runs on a Laravel B2B platform we built from scratch, with customer-specific pricing, approval workflows, persistent carts and an ERP integration that synchronises around 10 million rows nightly.

Dealer & customer ordering portals

Ordering portals for dealers, distributors, and trade clients, either fully behind a trade login or public with customer-specific pricing applied at sign-in. The dealer ordering portal we built for East Coast Bullbars has been running for years, fully synced with their ERP.

ERP, pricing & integration depth

B2B has complexity that standard storefronts often cannot handle: customer-specific pricing tiers, quantity breaks, order approvals, account hierarchies and ERP sync. We work with systems including NetSuite, MYOB, Cin7 and Xero, with the scope shaped by the data and operational rules rather than a connector checklist.

Conversion-rate focus

B2B conversion rates lift through merchandiser-tuned search, persistent carts that survive the procurement cycle, account-specific catalogues, and customer-tier UX. Real revenue and AOV impact, not vanity metrics.

Long-term partnership

Most of our clients have been with us for five to eight years because our senior team retains the platform context and keeps building, maintaining, and improving it. Optional website maintenance plans keep your store secure and up to date.

Integrations

Systems we commonly connect

Relevant ERPs, payment gateways, and business systems for this type of work. Browse every integration.

Integrating something else?

Tell us which systems need to exchange data and where the current process is failing. We will assess the APIs, constraints, and safest path forward.

Book a Free Strategy Session
Straight advice

The right answer may be smaller than a rebuild.

We will explain the trade-offs and recommend the level of change the problem actually warrants.

You may not need a rebuild

If the current foundations can be improved properly, we will say so.

Requirements choose the platform

We do not force a preferred tool onto a brief it does not suit.

Fix the source of recurring failures

Understanding the cause is more valuable than charging to patch the same symptom again.

How we work

A senior team stays close to the work.

Strategy, design and development work together, with direct access to the people responsible for the decisions and the outcome.
  • Direct access to senior people
  • Design and development working closely together
  • Technical advice without a communications relay
  • No junior production line or offshore hand-off
  • Project knowledge that stays with the team after launch
“Digital Bird has had a huge influence on our business providing many solutions besides just a fantastic reliable website. Jonathan is great to work with and has a solution to every challenge. Jonathan also has the ability to “dumb it down” and provide timely advice and assistance if something goes astray. With Jonathan we have in excess of 99% uptime on all three websites.”
Jeff Ross Director, Impact Office Supplies Impact Office Supplies Logo
Process

From the first decision to ongoing improvement

We keep strategy, design, development, and technical ownership close together. Your team is involved at the decision points, with clear recommendations and visible progress throughout.

  1. Step 1: Understand

    Clarify the audience, business problem, constraints, content, and measures of success.

  2. Step 2: Recommend

    Explain the viable options and trade-offs, then recommend the simplest sound approach.

  3. Step 3: Plan

    Agree priorities, responsibilities, scope, timing, and the decisions your stakeholders need to make.

  4. Step 4: Design and build

    Work in visible increments while strategy, user experience, content, and engineering remain connected.

  5. Step 5: Validate and launch

    Test the important journeys, performance, accessibility, content, integrations, and operational readiness.

  6. Step 6: Improve

    Monitor the live system, resolve issues, and continue improving it as requirements change.

FAQ

Common B2B eCommerce Web Development Project Questions

Common questions our team is asked about B2B eCommerce Web Development.
Yes, this is the core of what we do. The dealer ordering portal we built for East Coast Bullbars lets their dealer network order online, with products, pricing, customers, invoices, and orders synced with their internal ERP. If your team is still taking orders by phone and email, a portal removes the rekeying and the errors that come with it.
Yes. A common setup keeps the catalogue public so search engines and prospects can browse your products, while pricing only appears once a customer signs in to their trade account. The alternative is placing the whole portal behind a login, which suits businesses whose range or pricing is commercially sensitive. We have shipped both models in production.
Yes, and this is usually where the real value is. Products, pricing, customers, orders and invoices can sync between the portal and your internal system so routine data is not rekeyed. We work with systems including NetSuite, MYOB, Cin7 and Xero, and maintain a production ERP integration that synchronises around 10 million rows nightly.
The portal takes over repetitive ordering while your team keeps the relationships. Customers can see their products, place orders at any time and check invoices without waiting on a rep, while orders flow into the ERP instead of being rekeyed from emails.
A spreadsheet shows your customers exactly what they already order and nothing else. A portal merchandises your whole range the way a consumer store does: high quality photos, proper descriptions, related products, and cross-sells and upsells presented at the right moment. Customers discover lines they never knew you carried, and it happens consistently on every single order, without relying on a salesperson remembering to mention them.

Bring us your B2B eCommerce Web Development decision

Book a free strategy session with the senior people who scope and deliver the work. We will help clarify the problem, test assumptions and identify a practical next step—without turning the session into a generic sales call.

Book a Free Strategy Session

Planning a project?

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