2 project slots remaining for November 2026

Jonathan Bird Web Design & Development
  1. Website Solutions
  2. B2B eCommerce Web Development

B2B eCommerce & Ordering Portal Development Brisbane

B2B eCommerce built around the way your customers actually buy.

Dealer and wholesale ordering, account pricing, approvals and ERP integration for established Australian businesses. We design the buying experience around your customers and the operational system that has to fulfil every order.

  • Account pricing and catalogues
  • Approvals, roles and repeat ordering
  • ERP monitoring and reconciliation

Production proof

B2B commerce has to work behind the storefront.

The buying experience and the operational systems fulfil one promise. We design pricing, account logic and integrations with monitoring, retries and ownership in view from the start.

The right platform may be a tailored Laravel application, a supported commerce product or an improvement to what you already have. The decision follows the pricing rules, account structure, catalogue, integrations and long-term ownership requirements, not a preferred product.

Read the Impact Office Supplies case study
A good fit when

The buying process is more complex than a standard online store.

B2B commerce needs to reflect how customers, contracts and fulfilment actually work.
  • Pricing varies by account

    Contracts, tiers, customer groups or negotiated ranges affect what each buyer sees.
  • Orders need approval or rules

    Purchasing limits, roles, cost centres or repeat-order workflows matter.
  • ERP data drives the catalogue

    Products, stock, customers and orders must stay aligned with operational systems.
  • Sales and self-service must coexist

    The platform needs to support reps, account customers and new enquiries.

What clients say about working with us

“Digital Bird was excellent to work with. After countless attempts with speaking with agencies and other web design contractors, we finally found Jonathan and the team, and what a blessing that was. The project was handled end to end, with clear communication the entire time. We have now engaged Jonathan and the team for on-going website management and work due to how well things turned out. If you are on the fence about which direction to go, I highly recommend just taking a call with Jonathan and the team and seeing what you can achieve together.”

Will Cross ROH Wheels
Head of Marketing & Partnerships, ROH Wheels
Google reviews

“We have used Jonathan for a number of years to develop and maintain our rather complicated Online Portal and website. Jonathan is always extremely responsive to requests and proactive in ensuring our online presence is safe, presents well and is functional to our customers needs. We would definitely recommend Jonathan for your custom web development needs.”

Nathan Smith East Coast Bullbars
Marketing Manager, East Coast Bullbars

“Digital Bird is my first pick for delivering web projects on time, on budget and to the brief — every time.

Beyond being a delight to work with, Jonathan Bird is that rare breed of developer who is both masterful on the tools (an absolute Laravel whizz!) while also being adept at engaging the client in UX-thinking, to which he applies expert insights, gained through years of experience, to help further improve the end design for the target user’s experience.

This powerful combination of skills means that 4 years on and a variety of projects later (from search directories to corporate website developments), Digital Bird firmly remains my first pick for developer.”

Emma Keller Brisbane South PHN
Communications Manager, Brisbane South PHN

“We’ve been working with Jonathan Bird for our website maintenance, and he has been nothing short of exceptional. Jonathan consistently goes above and beyond, responding quickly whenever we need help and resolving issues with impressive turnaround time. His communication is clear and thorough — he always explains what the problem was, how he fixed it, and provides helpful recommendations for long-term solutions. It’s rare to find someone this reliable and proactive. Highly recommend!”

Nichola Ross Rapidline (FurnX Commercial Furniture)
Marketing Manager, Rapidline (FurnX Commercial Furniture)

“Digital Bird has had a huge influence on our business providing many solutions besides just a fantastic reliable website. Jonathan is great to work with and has a solution to every challenge. Jonathan also has the ability to “dumb it down” and provide timely advice and assistance if something goes astray. With Jonathan we have in excess of 99% uptime on all three websites.”

Jeff Ross Impact Office Supplies Logo
Director, Impact Office Supplies

“Velg Training has had an excellent experience working with Digital Bird. Jonathan has supported us with a complex Laravel/PHP website and has brought a rare mix of deep technical knowledge, practical problem solving, and clear communication.

He has assisted with major infrastructure and platform work across AWS, Laravel Forge, Cloudflare, Redis, S3, Sentry, PayWay, Mailchimp/Mandrill and related integrations. His work has included setting up and migrating infrastructure, improving performance, resolving production issues, monitoring errors, modernising legacy code, and strengthening the reliability of key business workflows such as checkout, invoicing, membership exports, PDF generation, transactional emails and background queues.

What stands out most is that Jonathan does not just “fix the ticket”. He investigates properly, explains the cause in plain language, and looks for the right long-term solution rather than quick patches. He has helped us move away from fragile legacy processes, improve automated testing, reduce errors, improve email reliability, address performance bottlenecks, and make the platform easier to maintain into the future.

He is responsive, thorough and highly professional, with an obvious understanding of business-critical websites and custom web applications. We would happily recommend Jonathan to any organisation needing a skilled, reliable and commercially minded Laravel/PHP web developer.”

Leonie Davis Velg Training
Director, Content and Strategy, Velg Training

“Was an absolute pleasure to work with Jonathan. Could not be happier with our new website! Professional, responsive, brilliant communication from the beginning to go live. If you are fortunate enough to be in a conversation with Jonathan for a new site - just do it!”

Alex Brennan Blue Ink Office Supplies
Director, Blue Ink Office Supplies

“I’ve worked with Jonathan from Digital Bird for several years and found him to be a highly competent developer who often exceeds expectations.

Together, we’ve collaborated on a number of medium-sized platforms serving hundreds of thousands of users, including learning management systems, a widely-used school well-being platform, trade promotion competition sites, and more.

Jonathan is very skilled in API and platform integration, payment systems (such as Stripe), AWS, internet security, and more. As a Project Manager/Product Owner, I feel very confident working with Jonathan and recommending his services to our clients.”

Zachary Bavas Invision Media
Technical Operations, Invision Media

“Highly recommend Jonathan for anything web development in Brisbane and Australia-wide. Have worked with a lot of developers over the years and Jonathan’s work and communication on projects has been a clear standout. A very talent developer if you’re looking for anything from WordPress, Shopify, Laravel, or anything in-between.”

Brodie Clark Brodie Clark Consulting Logo
Director, Brodie Clark SEO Consulting

“Jonathan Bird is one of the best I have worked with in this space. He is responsive, clever and contributes to the brief, and most importantly, he is a great person to work with. It can be hard to find the right people who can take on something and lift it to another dimension. Jonathan does that and more.”

Mark Gold AMA Group Logo
Director of Corporate Affairs, AMA Group Ltd

Free strategy session

Plan a B2B ordering experience around your operation.

Share the current situation, the outcome you need and any constraints already known. We will review it before the free strategy session so the conversation can focus on decisions, trade-offs and practical next steps.

Project budget *

An approximate timeframe is enough.

This helps us understand how people find us.

Describe the current situation, desired outcome, known timing and any important constraints.

Optional. PDF, Word or Excel files up to 10 MB. Uploads are stored privately.

Prefer to request a session directly?

0422 361 600

What matters

What this work needs to deliver

Senior B2B eCommerce specialist

Our senior team brings over 15 years of commercial experience across projects for All 4 Adventure, Culture Kings, Impact Office Supplies, Griffith University, and others. Experienced people stay responsible for critical code and architecture.

Proven B2B eCommerce results

Impact Office Supplies runs on a Laravel B2B platform we built from scratch, with customer-specific pricing, approval workflows, persistent carts and an ERP integration that synchronises around 10 million rows nightly.

Dealer & customer ordering portals

Ordering portals for dealers, distributors, and trade clients, either fully behind a trade login or public with customer-specific pricing applied at sign-in. The dealer ordering portal we built for East Coast Bullbars has been running for years, fully synced with their ERP.

ERP, pricing & integration depth

B2B has complexity that standard storefronts often cannot handle: customer-specific pricing tiers, quantity breaks, order approvals, account hierarchies and ERP sync. We work with systems including NetSuite, MYOB, Cin7 and Xero, with the scope shaped by the data and operational rules rather than a connector checklist.

Conversion-rate focus

B2B conversion rates lift through merchandiser-tuned search, persistent carts that survive the procurement cycle, account-specific catalogues, and customer-tier UX. Real revenue and AOV impact, not vanity metrics.

Long-term partnership

Most of our clients have been with us for five to eight years because our senior team retains the platform context and keeps building, maintaining, and improving it. Optional website maintenance plans keep your store secure and up to date.

Straight advice

The right answer may be smaller than a rebuild.

We will explain the trade-offs and recommend the level of change the problem actually warrants.

You may not need a rebuild

If the current foundations can be improved properly, we will say so.

Requirements choose the platform

We do not force a preferred tool onto a brief it does not suit.

Fix the source of recurring failures

Understanding the cause is more valuable than charging to patch the same symptom again.

How we work

A senior team stays close to the work.

Strategy, design and development work together, with direct access to the people responsible for the decisions and the outcome.
  • Direct access to senior people
  • Design and development working closely together
  • Technical advice from the people responsible for implementation
  • Senior developers remain involved throughout delivery
  • The same team supports the site after launch
“Digital Bird has had a huge influence on our business providing many solutions besides just a fantastic reliable website. Jonathan is great to work with and has a solution to every challenge. Jonathan also has the ability to “dumb it down” and provide timely advice and assistance if something goes astray. With Jonathan we have in excess of 99% uptime on all three websites.”
Jeff Ross Director, Impact Office Supplies Impact Office Supplies Logo
Process

From the first decision to ongoing improvement

We keep strategy, design, development, and technical ownership close together. Your team is involved at the decision points, with clear recommendations and visible progress throughout.
  1. Step 1: Understand

    Clarify the audience, business problem, constraints, content, and measures of success.

  2. Step 2: Recommend

    Explain the viable options and trade-offs, then recommend the simplest sound approach.

  3. Step 3: Plan

    Agree priorities, responsibilities, scope, timing, and the decisions your stakeholders need to make.

  4. Step 4: Design and build

    Work in visible increments while strategy, user experience, content, and engineering remain connected.

  5. Step 5: Validate and launch

    Test the important journeys, performance, accessibility, content, integrations, and operational readiness.

  6. Step 6: Improve

    Monitor the live system, resolve issues, and continue improving it as requirements change.

FAQ

Common B2B eCommerce Web Development Project Questions

Common questions our team is asked about B2B eCommerce Web Development.
Yes, this is the core of what we do. The dealer ordering portal we built for East Coast Bullbars lets their dealer network order online, with products, pricing, customers, invoices, and orders synced with their internal ERP. If your team is still taking orders by phone and email, a portal removes the rekeying and the errors that come with it.
Yes. A common setup keeps the catalogue public so search engines and prospects can browse your products, while pricing only appears once a customer signs in to their trade account. The alternative is placing the whole portal behind a login, which suits businesses whose range or pricing is commercially sensitive. We have shipped both models in production.
Yes, and this is usually where the real value is. Products, pricing, customers, orders and invoices can sync between the portal and your internal system so routine data is not rekeyed. We work with systems including NetSuite, MYOB, Cin7 and Xero, and maintain a production ERP integration that synchronises around 10 million rows nightly.
The portal takes over repetitive ordering while your team keeps the relationships. Customers can see their products, place orders at any time and check invoices without waiting on a rep, while orders flow into the ERP instead of being rekeyed from emails.
A spreadsheet shows your customers exactly what they already order and nothing else. A portal merchandises your whole range the way a consumer store does: high quality photos, proper descriptions, related products, and cross-sells and upsells presented at the right moment. Customers discover lines they never knew you carried, and it happens consistently on every single order, without relying on a salesperson remembering to mention them.

Bring us your B2B eCommerce Web Development decision

Book a free strategy session with the senior people who scope and deliver the work. We will help clarify the problem, test assumptions and identify a practical next step—without turning the session into a generic sales call.

Planning a project?

Free Strategy Session
Free Strategy Session