Jonathan Bird Web Development
  1. Website Solutions
  2. B2B eCommerce Web Development

B2B eCommerce & Ordering Portal Development Brisbane

B2B eCommerce takes many shapes: ordering portals for your dealers and distributors, trade sites for wholesale clients, and full-scale platforms that move your entire ordering and payment process online. Some businesses need everything behind a trade login, with pricing hidden until a customer signs in. Others want a public catalogue with customer-specific pricing applied at login. I build both.

My specialty lies in bringing insights from the cutting-edge realm of B2C eCommerce and seamlessly integrating sites with their ERPs, ensuring robust support for your growth in the years to come. Whether you require a custom eCommerce platform tailored around your internal systems or prefer integration with existing solutions like BigCommerce or NetSuite, I am here to support your business.

Over the past decade, I've developed some of Australia's most successful B2B eCommerce sites, including the dealer ordering portal for East Coast Bullbars and the B2B and B2C ordering platform for Impact Office Supplies.

You’re in good company

Culture Kings All4Adventure Creative Conversions ROH Wheels Museum of Brisbane Griffith University Wotif Group Healing Foundation
FurnX Commercial Furniture Impact Office Supplies Blue Ink Velg Training Gippsland PHN East Coast Bullbars Inspiring Brighter Futures Triple P Positive Parenting Program Brisbane South PHN Burger Urge
Why choose me

Why choose me for your next B2B eCommerce Web Development project

Senior B2B eCommerce specialist

Over 15 years of commercial experience, trusted by All 4 Adventure, Culture Kings, Impact Office Supplies, Griffith University, and many more. You get the senior writing your code, not a junior learning the platform on your project.

Proven B2B eCommerce results

Impact Office Supplies runs on a Laravel B2B platform I built from scratch. It runs at a 33.5% B2B conversion rate on 3.4 million annual pageviews, with a nightly ERP sync of 10 million rows. Real-time pricing, customer-specific tiers, persistent carts, and merchandiser-tuned search all included.

Dealer & customer ordering portals

Ordering portals for dealers, distributors, and trade clients, either fully behind a trade login or public with customer-specific pricing applied at sign-in. The dealer ordering portal I built for East Coast Bullbars has been running for years, fully synced with their ERP.

ERP, pricing & integration depth

B2B has complexity that off-the-shelf platforms cannot handle: customer-specific pricing tiers, quantity breaks, order approvals, account hierarchies, and ERP sync. I have architected and shipped all of it in production, integrating with Options, NetSuite, MYOB, Xero, Westpac PayWay, Algolia, and more.

Conversion-rate focus

B2B conversion rates lift through merchandiser-tuned search, persistent carts that survive the procurement cycle, account-specific catalogues, and customer-tier UX. Real revenue and AOV impact, not vanity metrics.

Long-term partnership

Most of my clients have been with me for five to eight years because the same developer who built the platform keeps building, maintaining, and improving it. Optional website maintenance plans keep your store secure and up to date.

Systems I connect to your B2B eCommerce Web Development

The ERPs, payment gateways, and platforms I most often integrate on B2B eCommerce Web Development projects. Browse every integration.
The Difference

Senior B2B eCommerce work. None of the agency layers.

Most agencies treat B2B eCommerce like B2C with extra customer fields. The real work (ERP integration, customer-specific pricing tiers, order approvals, account hierarchies) is handed to juniors who have never shipped it. I have built and currently maintain B2B platforms running real volume: 33.5% conversion, 3.4M pageviews, 10M ERP rows synced nightly.

A typical agency

B2B treated like B2C with extra fields.

  • B2B is treated like B2C with extra customer fields, by developers who have never shipped a real B2B platform with ERP sync and account hierarchies.

  • Communication is routed through an account manager who filters what gets asked and what answer you receive.

  • ERP integration is treated as plumbing and handed to a junior who copies the happy-path code from API docs without retries, idempotency, or reconciliation.

  • Customer-specific pricing, quantity breaks, and approval flows are bolted on with plugins that break the moment the business changes.

  • After launch you are handed to a maintenance team you have never spoken to and have to re-explain the platform.

  • “Maintenance” is bulk plugin updates pushed across all client sites with no review of the B2B flows that matter.

Working with me

B2B as the specialism it actually is.

  • I have built and currently maintain B2B platforms with real-time ERP sync, customer-specific pricing tiers, order approvals, and account hierarchies in production.

  • You talk to me directly. Same person scopes the build, writes the code, and stays on for the maintenance years.

  • 10-million-row nightly ERP syncs running at 100% success are work I have shipped and maintain. Error handling, retries, and reconciliation are designed in from day one.

  • Pricing rules, approval workflows, and account hierarchies are architected into the data model. They scale with the business rather than fighting it.

  • The same developer who built it stays with you. Most of my B2B clients have been around for five to eight years.

  • Each update is tested against your custom pricing, approval, and ERP integration logic on staging before it ships.

“ We have used Jonathan for a number of years to develop and maintain our rather complicated Online Portal and website. Jonathan is always extremely responsive to requests and proactive in ensuring our online presence is safe, presents well and is functional to our customers needs. We would definitely recommend Jonathan for your custom web development needs. ”

Nathan Smith
Marketing Manager, East Coast Bullbars

“ Digital Bird is my first pick for delivering web projects on time, on budget and to the brief — every time.

Beyond being a delight to work with, Jonathan Bird is that rare breed of developer who is both masterful on the tools (an absolute Laravel whizz!) while also being adept at engaging the client in UX-thinking, to which he applies expert insights, gained through years of experience, to help further improve the end design for the target user’s experience.

This powerful combination of skills means that 4 years on and a variety of projects later (from search directories to corporate website developments), Digital Bird firmly remains my first pick for developer. ”

Emma Keller Brisbane South PHN
Communications Manager, Brisbane South PHN

“ We’ve been working with Jonathan Bird for our website maintenance, and he has been nothing short of exceptional. Jonathan consistently goes above and beyond, responding quickly whenever we need help and resolving issues with impressive turnaround time. His communication is clear and thorough — he always explains what the problem was, how he fixed it, and provides helpful recommendations for long-term solutions. It’s rare to find someone this reliable and proactive. Highly recommend! ”

Nichola Ross
Marketing Manager, Rapidline (FurnX Commercial Furniture)

“ Digital Bird has had a huge influence on our business providing many solutions besides just a fantastic reliable website. Jonathan is great to work with and has a solution to every challenge. Jonathan also has the ability to “dumb it down” and provide timely advice and assistance if something goes astray. With Jonathan we have in excess of 99% uptime on all three websites. ”

Jeff Ross Impact Office Supplies Logo
Director, Impact Office Supplies

“ Velg Training has had an excellent experience working with Digital Bird. Jonathan has supported us with a complex Laravel/PHP website and has brought a rare mix of deep technical knowledge, practical problem solving, and clear communication.

He has assisted with major infrastructure and platform work across AWS, Laravel Forge, Cloudflare, Redis, S3, Sentry, PayWay, Mailchimp/Mandrill and related integrations. His work has included setting up and migrating infrastructure, improving performance, resolving production issues, monitoring errors, modernising legacy code, and strengthening the reliability of key business workflows such as checkout, invoicing, membership exports, PDF generation, transactional emails and background queues.

What stands out most is that Jonathan does not just “fix the ticket”. He investigates properly, explains the cause in plain language, and looks for the right long-term solution rather than quick patches. He has helped us move away from fragile legacy processes, improve automated testing, reduce errors, improve email reliability, address performance bottlenecks, and make the platform easier to maintain into the future.

He is responsive, thorough and highly professional, with an obvious understanding of business-critical websites and custom web applications. We would happily recommend Jonathan to any organisation needing a skilled, reliable and commercially minded Laravel/PHP web developer. ”

Leonie Davis
Director, Content and Strategy, Velg Training

“ Was an absolute pleasure to work with Jonathan. Could not be happier with our new website! Professional, responsive, brilliant communication from the beginning to go live. If you are fortunate enough to be in a conversation with Jonathan for a new site - just do it! ”

Alex Brennan
Director, Blue Ink Office Supplies

“ I’ve worked with Jonathan from Digital Bird for several years and found him to be a highly competent developer who often exceeds expectations.

Together, we’ve collaborated on a number of medium-sized platforms serving hundreds of thousands of users, including learning management systems, a widely-used school well-being platform, trade promotion competition sites, and more.

Jonathan is very skilled in API and platform integration, payment systems (such as Stripe), AWS, internet security, and more. As a Project Manager/Product Owner, I feel very confident working with Jonathan and recommending his services to our clients. ”

Zachary Bavas Invision Media
Technical Operations, Invision Media

“ Highly recommend Jonathan for anything web development in Brisbane and Australia-wide. Have worked with a lot of developers over the years and Jonathan’s work and communication on projects has been a clear standout. A very talent developer if you’re looking for anything from WordPress, Shopify, Laravel, or anything in-between. ”

Brodie Clark Brodie Clark Consulting Logo
Director, Brodie Clark SEO Consulting

“ Jonathan Bird is one of the best I have worked with in this space. He is responsive, clever and contributes to the brief, and most importantly, he is a great person to work with. It can be hard to find the right people who can take on something and lift it to another dimension. Jonathan does that and more. ”

Mark Gold AMA Group Logo
Director of Corporate Affairs, AMA Group Ltd

“ Jonathan Bird was instrumental in redesigning my business’ website and provided invaluable feedback throughout the entire process. The results far exceeded my expectations. They then went above and beyond and met all deadlines in revamping the site again, when we re branded our business. Jonathan has been managing our website updates and hosting ever since and, with more than 10 years industry experience, is always able to add value, solve problems and exceed expectations. I highly recommend him. ”

Craig Dobbs Apiary Financial Logo
Partner, Apiary Financial
Process

Website Project Process

My website project process includes a comprehensive approach encompassing phases for website discovery, design, development, quality assurance, training, and post-launch review.
  1. Step 1: Discovery, Strategy, Solution

    • Challenges
    • Data
    • Scope
    • Goals
    • Mapping
    • Content review
    • Sitemap review
  2. Step 2: Website Design

    • UI/UX
    • Responsive design for all devices
    • Revisions
  3. Step 3: Website Development

    • Software integration
    • Optimisation
    • Functionality
  4. Step 4: Website Quality Assurance

    • Testing
    • Performance
    • Accessibility
  5. Step 5: Website Launch & Training

    • Hosting
    • CMS
    • Security
  6. Step 6: Post Launch Review

    • SEO
    • URL redirects
    • Performance
FAQ

Common B2B eCommerce Web Development Project Questions

Here are some of the most common questions about B2B eCommerce Web Development that I get asked.

Can you build an ordering portal for our dealers or trade customers?

Yes, this is the core of what I do. The dealer ordering portal I built for East Coast Bullbars lets their dealer network order online, with products, pricing, customers, invoices, and orders synced with their internal ERP. If your team is still taking orders by phone and email, a portal removes the rekeying and the errors that come with it.

Can pricing be hidden until customers log in?

Yes. A common setup keeps the catalogue public so search engines and prospects can browse your products, while pricing only appears once a customer signs in to their trade account. The alternative is placing the whole portal behind a login, which suits businesses whose range or pricing is commercially sensitive. I have shipped both models in production.

Does the ordering portal integrate with our ERP or accounting system?

Yes, and this is usually where the real value is. Products, pricing, customers, orders, and invoices sync between the portal and your internal system, so nothing gets rekeyed. I have built integrations with Options, NetSuite, MYOB, and Xero, including a nightly ERP sync of 10 million rows that runs at 100% success.

We take orders by phone and email today. What does moving to a portal look like?

The portal takes over the repetitive ordering while your team keeps the relationships. Customers see their products, place orders at any time, and check their invoices without waiting on a rep, and orders flow straight into your ERP instead of being rekeyed from emails. Impact Office Supplies runs at a 33.5% B2B conversion rate on this model, because customers who log in are there to order.

How does a portal compare to ordering by spreadsheet or phone call?

A spreadsheet shows your customers exactly what they already order and nothing else. A portal merchandises your whole range the way a consumer store does: high quality photos, proper descriptions, related products, and cross-sells and upsells presented at the right moment. Customers discover lines they never knew you carried, and it happens consistently on every single order, without relying on a salesperson remembering to mention them.

Talk to me about your B2B eCommerce Web Development project

For over 15 years I've helped Australian enterprise, government, and not-for-profit organisations ship websites that are fast, secure, and accessible. Get in touch to discuss your project today.

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