Jonathan Bird Web Design & Development
  1. Website Solutions
  3. B2B eCommerce Web Development

B2B eCommerce & Ordering Portal Development Brisbane

B2B eCommerce takes many shapes: ordering portals for your dealers and distributors, trade sites for wholesale clients, and full-scale platforms that move your entire ordering and payment process online. Some businesses need everything behind a trade login, with pricing hidden until a customer signs in. Others want a public catalogue with customer-specific pricing applied at login. We build both.

Our specialty lies in bringing insights from the cutting-edge realm of B2C eCommerce and seamlessly integrating sites with their ERPs, ensuring robust support for your growth in the years to come. Whether you require a custom eCommerce platform tailored around your internal systems or prefer integration with existing solutions like BigCommerce or NetSuite, we are here to support your business.

Over the past decade, we've developed some of Australia's most successful B2B eCommerce sites, including the dealer ordering portal for East Coast Bullbars and the B2B and B2C ordering platform for Impact Office Supplies.

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A good fit when

The buying process is more complex than a standard online store.

B2B commerce needs to reflect how customers, contracts and fulfilment actually work.

  • Pricing varies by account

    Contracts, tiers, customer groups or negotiated ranges affect what each buyer sees.

  • Orders need approval or rules

    Purchasing limits, roles, cost centres or repeat-order workflows matter.

  • ERP data drives the catalogue

    Products, stock, customers and orders must stay aligned with operational systems.

  • Sales and self-service must coexist

    The platform needs to support reps, account customers and new enquiries.
What matters

What this work needs to deliver

Senior B2B eCommerce specialist

Our senior team brings over 15 years of commercial experience across projects for All 4 Adventure, Culture Kings, Impact Office Supplies, Griffith University, and others. Experienced people stay responsible for critical code and architecture.

Proven B2B eCommerce results

Impact Office Supplies runs on a Laravel B2B platform we built from scratch. It runs at a 33.5% B2B conversion rate on 3.4 million annual pageviews, with a nightly ERP sync of 10 million rows. Real-time pricing, customer-specific tiers, persistent carts, and merchandiser-tuned search all included.

Dealer & customer ordering portals

Ordering portals for dealers, distributors, and trade clients, either fully behind a trade login or public with customer-specific pricing applied at sign-in. The dealer ordering portal we built for East Coast Bullbars has been running for years, fully synced with their ERP.

ERP, pricing & integration depth

B2B has complexity that off-the-shelf platforms cannot handle: customer-specific pricing tiers, quantity breaks, order approvals, account hierarchies, and ERP sync. We have architected and shipped all of it in production, integrating with Options, NetSuite, MYOB, Xero, Westpac PayWay, Algolia, and more.

Conversion-rate focus

B2B conversion rates lift through merchandiser-tuned search, persistent carts that survive the procurement cycle, account-specific catalogues, and customer-tier UX. Real revenue and AOV impact, not vanity metrics.

Long-term partnership

Most of our clients have been with us for five to eight years because our senior team retains the platform context and keeps building, maintaining, and improving it. Optional website maintenance plans keep your store secure and up to date.

Integrations

Systems we commonly connect

Relevant ERPs, payment gateways, and business systems for this type of work. Browse every integration.

Integrating something else?

Tell us which systems need to exchange data and where the current process is failing. We will assess the APIs, constraints, and safest path forward.

Discuss an integration
Straight advice

The right answer may be smaller than a rebuild.

We will explain the trade-offs and recommend the level of change the problem actually warrants.

You may not need a rebuild

If the current foundations can be improved properly, we will say so.

Requirements choose the platform

We do not force a preferred tool onto a brief it does not suit.

Fix the source of recurring failures

Understanding the cause is more valuable than charging to patch the same symptom again.

How we work

A senior team stays close to the work.

Strategy, design and development work together, with direct access to the people responsible for the decisions and the outcome.
  • Direct access to senior people
  • Design and development working closely together
  • Technical advice without a communications relay
  • No junior production line or offshore hand-off
  • Project knowledge that stays with the team after launch
“Digital Bird has had a huge influence on our business providing many solutions besides just a fantastic reliable website. Jonathan is great to work with and has a solution to every challenge. Jonathan also has the ability to “dumb it down” and provide timely advice and assistance if something goes astray. With Jonathan we have in excess of 99% uptime on all three websites.”
Jeff Ross Director, Impact Office Supplies Impact Office Supplies Logo
Process

From the first decision to ongoing improvement

We keep strategy, design, development, and technical ownership close together. Your team is involved at the decision points, with clear recommendations and visible progress throughout.

  1. Step 1: Understand

    Clarify the audience, business problem, constraints, content, and measures of success.

  2. Step 2: Recommend

    Explain the viable options and trade-offs, then recommend the simplest sound approach.

  3. Step 3: Plan

    Agree priorities, responsibilities, scope, timing, and the decisions your stakeholders need to make.

  4. Step 4: Design and build

    Work in visible increments while strategy, user experience, content, and engineering remain connected.

  5. Step 5: Validate and launch

    Test the important journeys, performance, accessibility, content, integrations, and operational readiness.

  6. Step 6: Improve

    Monitor the live system, resolve issues, and continue improving it as requirements change.

FAQ

Common B2B eCommerce Web Development Project Questions

Common questions our team is asked about B2B eCommerce Web Development.
Yes, this is the core of what we do. The dealer ordering portal we built for East Coast Bullbars lets their dealer network order online, with products, pricing, customers, invoices, and orders synced with their internal ERP. If your team is still taking orders by phone and email, a portal removes the rekeying and the errors that come with it.
Yes. A common setup keeps the catalogue public so search engines and prospects can browse your products, while pricing only appears once a customer signs in to their trade account. The alternative is placing the whole portal behind a login, which suits businesses whose range or pricing is commercially sensitive. We have shipped both models in production.
Yes, and this is usually where the real value is. Products, pricing, customers, orders, and invoices sync between the portal and your internal system, so nothing gets rekeyed. We have built integrations with Options, NetSuite, MYOB, and Xero, including a nightly ERP sync of 10 million rows that runs at 100% success.
The portal takes over the repetitive ordering while your team keeps the relationships. Customers see their products, place orders at any time, and check their invoices without waiting on a rep, and orders flow straight into your ERP instead of being rekeyed from emails. Impact Office Supplies runs at a 33.5% B2B conversion rate on this model, because customers who log in are there to order.
A spreadsheet shows your customers exactly what they already order and nothing else. A portal merchandises your whole range the way a consumer store does: high quality photos, proper descriptions, related products, and cross-sells and upsells presented at the right moment. Customers discover lines they never knew you carried, and it happens consistently on every single order, without relying on a salesperson remembering to mention them.

Discuss your B2B eCommerce Web Development project

Led by more than 15 years of commercial experience, our senior team helps Australian organisations ship websites that are fast, secure, accessible and built for the long term.

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