- Website Solutions
- B2B eCommerce Web Development
B2B eCommerce & Ordering Portal Development Brisbane
B2B eCommerce takes many shapes: ordering portals for your dealers and distributors, trade sites for wholesale clients, and full-scale platforms that move your entire ordering and payment process online. Some businesses need everything behind a trade login, with pricing hidden until a customer signs in. Others want a public catalogue with customer-specific pricing applied at login. I build both.
My specialty lies in bringing insights from the cutting-edge realm of B2C eCommerce and seamlessly integrating sites with their ERPs, ensuring robust support for your growth in the years to come. Whether you require a custom eCommerce platform tailored around your internal systems or prefer integration with existing solutions like BigCommerce or NetSuite, I am here to support your business.
Over the past decade, I've developed some of Australia's most successful B2B eCommerce sites, including the dealer ordering portal for East Coast Bullbars and the B2B and B2C ordering platform for Impact Office Supplies.
You’re in good company
Featured B2B eCommerce Web Development Case Studies
These showcased projects serve as a window into my expertise in the realm of B2B eCommerce & Ordering Portal Development Brisbane. Carefully selected to represent a variety of platforms and solutions, they offer a glimpse into the diverse capabilities I bring to the table.
Impact Office Supplies eCommerce Website (B2B & B2C)
A custom Laravel B2B and B2C ordering platform for Impact Office Supplies, built around a three-way Options ERP integration, contract pricing, and the approval and procurement workflows their corporate customers actually buy through. In continuous development since 2018.
Delivery Management Software
A powerful delivery management solution streamlining logistics, enhancing real-time tracking, and optimising operations.
Impact Education eCommerce Website (B2B & B2C)
Educators can easily build booklists, and parents can order safely, while knowing they're dealing from an authorised booklist supplier.
East Coast Bullbars B2B eCommerce Website
Providing an easy-to-use B2B eCommerce portal for their dealer customers to order online, synchronised with their internal ERP software.
Want something like this for your organisation?
Tell me what you are building and I will come back with a scope, a timeline, and a fixed price.
Why choose me for your next B2B eCommerce Web Development project
Senior B2B eCommerce specialist
Over 15 years of commercial experience, trusted by All 4 Adventure, Culture Kings, Impact Office Supplies, Griffith University, and many more. You get the senior writing your code, not a junior learning the platform on your project.
Proven B2B eCommerce results
Impact Office Supplies runs on a Laravel B2B platform I built from scratch. It runs at a 33.5% B2B conversion rate on 3.4 million annual pageviews, with a nightly ERP sync of 10 million rows. Real-time pricing, customer-specific tiers, persistent carts, and merchandiser-tuned search all included.
Dealer & customer ordering portals
Ordering portals for dealers, distributors, and trade clients, either fully behind a trade login or public with customer-specific pricing applied at sign-in. The dealer ordering portal I built for East Coast Bullbars has been running for years, fully synced with their ERP.
ERP, pricing & integration depth
B2B has complexity that off-the-shelf platforms cannot handle: customer-specific pricing tiers, quantity breaks, order approvals, account hierarchies, and ERP sync. I have architected and shipped all of it in production, integrating with Options, NetSuite, MYOB, Xero, Westpac PayWay, Algolia, and more.
Conversion-rate focus
B2B conversion rates lift through merchandiser-tuned search, persistent carts that survive the procurement cycle, account-specific catalogues, and customer-tier UX. Real revenue and AOV impact, not vanity metrics.
Long-term partnership
Most of my clients have been with me for five to eight years because the same developer who built the platform keeps building, maintaining, and improving it. Optional website maintenance plans keep your store secure and up to date.
Systems I connect to your B2B eCommerce Web Development
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OE
Options ERP Integration
Ten million rows synced nightly at 100% success. This is the integration I point at when someone asks what good looks like.
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PU
PunchOut Integration
cXML and OCI PunchOut so your large customers can buy from your store through their own procurement system.
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NetSuite Integration
Orders, fulfilments, inventory and contract pricing, built around NetSuite governance limits rather than into them.
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Pronto Xi Integration
Australia's own ERP connected to Shopify, Adobe Commerce, and custom platforms, with the order, stock and trade-pricing sync wholesalers rely on.
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SAP Integration
S/4HANA and Business One connected to Shopify, Adobe Commerce, and custom platforms, built around SAP's reality rather than a vendor demo.
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Microsoft Dynamics Integration
Dynamics 365 Business Central connected to Shopify, Adobe Commerce, and custom platforms, with orders, stock, pricing and invoices that stay in step.
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IM
Infor M3 Integration
Enterprise Infor M3 connected to Shopify Plus, Adobe Commerce, and custom platforms, built around its APIs and its scale.
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CI
Cin7 Integration
Cin7 Core and Cin7 Omni connected to your storefront, with the stock and pricing sync that inventory-led businesses actually need.
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Odoo Integration
Odoo connected to Shopify, Adobe Commerce, and custom platforms, with orders, inventory and pricing that stay in step through its XML-RPC and REST APIs.
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PI
PIM Integration
Akeneo, Pimcore or any PIM connected to your storefront, so product content is managed once and published everywhere accurately.
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ER
ERP Integration
SAP, Cin7, Microsoft Dynamics, Pronto, Odoo and anything else with an API. The engineering is the same, and the engineering is the hard part.
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Xero Integration
Sync invoices, payments, contacts and inventory between your website and Xero, without the month-end reconciliation headache.
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AD
AdvanceRetail Integration
AdvanceRetail POS and inventory connected to your storefront, so online and in-store finally tell the same story.
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AP
Apparel21 Integration
The fashion-industry ERP connected to your storefront, with the size, colour and style-level stock sync apparel retail actually needs.
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Australia Post Integration
Live shipping rates, label generation and tracking wired into your store through the Australia Post and eParcel APIs.
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Google Tag Manager Integration
A structured data layer built into your site, pushing clean events to GTM, and out to GA4, Meta Ads, Google Ads, and Klaviyo from a single source of truth.
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HubSpot Integration
Contacts, deals and events synced to HubSpot so sales and marketing act on what customers actually do, not a stale export.
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IM
Identity Management Integration
SAML, OAuth and OpenID Connect single sign-on, so your customers and staff log in once, securely.
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Klaviyo Integration
Server-side events, custom catalogs and flows that keep working when your storefront is headless or custom, not just a stock Shopify theme.
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MYOB Integration
AccountRight, MYOB Advanced and EXO connected to your website, with orders, stock and invoices that actually stay in step.
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QuickBooks Integration
QuickBooks Online connected to your store, with invoices, payments and customers that reconcile instead of drifting.
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Stripe Integration
Payments, subscriptions, marketplaces, and webhooks that do not quietly rot six months after launch.
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WP
Westpac PayWay Integration
Tokenised cards, recurring billing and direct debit on the gateway most developers quietly refuse to touch.
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Senior B2B eCommerce work. None of the agency layers.
Most agencies treat B2B eCommerce like B2C with extra customer fields. The real work (ERP integration, customer-specific pricing tiers, order approvals, account hierarchies) is handed to juniors who have never shipped it. I have built and currently maintain B2B platforms running real volume: 33.5% conversion, 3.4M pageviews, 10M ERP rows synced nightly.
A typical agency
B2B treated like B2C with extra fields.
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B2B is treated like B2C with extra customer fields, by developers who have never shipped a real B2B platform with ERP sync and account hierarchies.
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Communication is routed through an account manager who filters what gets asked and what answer you receive.
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ERP integration is treated as plumbing and handed to a junior who copies the happy-path code from API docs without retries, idempotency, or reconciliation.
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Customer-specific pricing, quantity breaks, and approval flows are bolted on with plugins that break the moment the business changes.
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After launch you are handed to a maintenance team you have never spoken to and have to re-explain the platform.
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“Maintenance” is bulk plugin updates pushed across all client sites with no review of the B2B flows that matter.
Working with me
B2B as the specialism it actually is.
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I have built and currently maintain B2B platforms with real-time ERP sync, customer-specific pricing tiers, order approvals, and account hierarchies in production.
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You talk to me directly. Same person scopes the build, writes the code, and stays on for the maintenance years.
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10-million-row nightly ERP syncs running at 100% success are work I have shipped and maintain. Error handling, retries, and reconciliation are designed in from day one.
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Pricing rules, approval workflows, and account hierarchies are architected into the data model. They scale with the business rather than fighting it.
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The same developer who built it stays with you. Most of my B2B clients have been around for five to eight years.
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Each update is tested against your custom pricing, approval, and ERP integration logic on staging before it ships.
Website Project Process
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Step 1: Discovery, Strategy, Solution
- Challenges
- Data
- Scope
- Goals
- Mapping
- Content review
- Sitemap review
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Step 2: Website Design
- UI/UX
- Responsive design for all devices
- Revisions
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Step 3: Website Development
- Software integration
- Optimisation
- Functionality
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Step 4: Website Quality Assurance
- Testing
- Performance
- Accessibility
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Step 5: Website Launch & Training
- Hosting
- CMS
- Security
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Step 6: Post Launch Review
- SEO
- URL redirects
- Performance
Common B2B eCommerce Web Development Project Questions
Can you build an ordering portal for our dealers or trade customers?
Yes, this is the core of what I do. The dealer ordering portal I built for East Coast Bullbars lets their dealer network order online, with products, pricing, customers, invoices, and orders synced with their internal ERP. If your team is still taking orders by phone and email, a portal removes the rekeying and the errors that come with it.
Can pricing be hidden until customers log in?
Yes. A common setup keeps the catalogue public so search engines and prospects can browse your products, while pricing only appears once a customer signs in to their trade account. The alternative is placing the whole portal behind a login, which suits businesses whose range or pricing is commercially sensitive. I have shipped both models in production.
Does the ordering portal integrate with our ERP or accounting system?
Yes, and this is usually where the real value is. Products, pricing, customers, orders, and invoices sync between the portal and your internal system, so nothing gets rekeyed. I have built integrations with Options, NetSuite, MYOB, and Xero, including a nightly ERP sync of 10 million rows that runs at 100% success.
We take orders by phone and email today. What does moving to a portal look like?
The portal takes over the repetitive ordering while your team keeps the relationships. Customers see their products, place orders at any time, and check their invoices without waiting on a rep, and orders flow straight into your ERP instead of being rekeyed from emails. Impact Office Supplies runs at a 33.5% B2B conversion rate on this model, because customers who log in are there to order.
How does a portal compare to ordering by spreadsheet or phone call?
A spreadsheet shows your customers exactly what they already order and nothing else. A portal merchandises your whole range the way a consumer store does: high quality photos, proper descriptions, related products, and cross-sells and upsells presented at the right moment. Customers discover lines they never knew you carried, and it happens consistently on every single order, without relying on a salesperson remembering to mention them.