Impact Office Supplies eCommerce Website (B2B & B2C)
Impact Office Supplies' B2B and B2C eCommerce website, built in Laravel and integrated with their Options ERP. We've been their exclusive development partner since 2018.
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ERP & Accounting
Options ERP Integration for B2B eCommerce
A production Options ERP connection synchronising around ten million rows nightly with documented 100% success, supported by batching, idempotency, and reconciliation.
Impact Office Supplies runs on Options ERP, and their B2B and B2C platforms run on an integration we built and still maintain. Every night it synchronises around ten million rows: products, customer-specific contract pricing, stock, and account hierarchies. It has run at 100% success because it was designed around what happens when things go wrong, not around what happens when they go right. If you are running Options and your website does not really know what your ERP knows, this is exactly the problem we solve.
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Works with
& custom builds
& custom builds
Proven in client projects
Very few developers have shipped Options ERP once, let alone three times. We built and still maintain the Options integrations behind FurnX, Impact Office Supplies, and Blue Ink Office Supplies, including a nightly sync of around ten million rows at 100% success.
Capabilities
What we build with Options ERP
The Options ERP integration work our senior team most often takes on.
Nightly Catalogue & Pricing Sync
Products, categories, stock, and customer-specific contract pricing pulled from Options into the storefront every night. At Impact that is roughly ten million rows, which is not a number you reach by looping over records one at a time.
Contract Pricing & Account Hierarchies
B2B customers do not see a price, they see their price. Contract pricing, quantity breaks, and parent and child account structures come from Options so that each logged-in trade customer sees exactly what has been negotiated for them.
Order Flow
Orders placed on the website land in Options ready to be picked, packed, and invoiced, without anybody rekeying them. The whole point of the integration is that the warehouse never has to care that the order came from a website.
Reconciliation & 100% Success
A sync of that size does not hit 100% by being lucky. It hits it because every batch is checked, every failure is retried, and reconciliation confirms the ERP and the storefront agree before anybody wakes up.
Long-term Ownership
We built this integration and still maintain it. That is the model we offer generally: our senior team retains the failure-mode and data-flow context, so later changes do not start from scratch.
How it works
An Options ERP integration built to last
The same approach behind every integration we deliver, from the first conversation to the years of maintenance that follow.
Scope & map
We define the data, events, responsibilities, source of truth, and failure cases across Options ERP and the systems around it.
Build for failure
We design around real failure modes with appropriate retries, idempotent writes, validation, and reconciliation so a temporary outage does not become silent data loss.
Test & reconcile
We test representative data in a safe environment, verify each data path, and reconcile the expected outcomes before go-live.
Monitor & maintain
Monitoring and alerting start at launch. Our senior team keeps the project context and remains responsible for changes, incidents, and long-term operation.
Case Studies
Options ERP integration case studies
Delivery Management Software
Custom delivery management software for Impact Office Supplies, with staff and driver dashboards for run planning, routing, live driver tracking and digital invoice signatures. Also used by Blue Ink Group in Canberra.
Impact Education eCommerce Website (B2B & B2C)
A Back to School ordering platform for Impact School Supplies, where schools approve booklists, parents order online, and student eBook licences are managed and sent to publishers.
What clients say about working with us
“Digital Bird was excellent to work with. After countless attempts with speaking with agencies and other web design contractors, we finally found Jonathan and the team, and what a blessing that was. The project was handled end to end, with clear communication the entire time. We have now engaged Jonathan and the team for on-going website management and work due to how well things turned out. If you are on the fence about which direction to go, I highly recommend just taking a call with Jonathan and the team and seeing what you can achieve together.”
Will Cross
Head of Marketing & Partnerships, ROH Wheels
Google reviews
“We have used Jonathan for a number of years to develop and maintain our rather complicated Online Portal and website. Jonathan is always extremely responsive to requests and proactive in ensuring our online presence is safe, presents well and is functional to our customers needs. We would definitely recommend Jonathan for your custom web development needs.”
Nathan Smith
Marketing Manager, East Coast Bullbars
“Digital Bird is my first pick for delivering web projects on time, on budget and to the brief — every time.
Beyond being a delight to work with, Jonathan Bird is that rare breed of developer who is both masterful on the tools (an absolute Laravel whizz!) while also being adept at engaging the client in UX-thinking, to which he applies expert insights, gained through years of experience, to help further improve the end design for the target user’s experience.
This powerful combination of skills means that 4 years on and a variety of projects later (from search directories to corporate website developments), Digital Bird firmly remains my first pick for developer.”
Emma Keller
Communications Manager, Brisbane South PHN
“We’ve been working with Jonathan Bird for our website maintenance, and he has been nothing short of exceptional. Jonathan consistently goes above and beyond, responding quickly whenever we need help and resolving issues with impressive turnaround time. His communication is clear and thorough — he always explains what the problem was, how he fixed it, and provides helpful recommendations for long-term solutions. It’s rare to find someone this reliable and proactive. Highly recommend!”
Nichola Ross
Marketing Manager, Rapidline (FurnX Commercial Furniture)
“Digital Bird has had a huge influence on our business providing many solutions besides just a fantastic reliable website. Jonathan is great to work with and has a solution to every challenge. Jonathan also has the ability to “dumb it down” and provide timely advice and assistance if something goes astray. With Jonathan we have in excess of 99% uptime on all three websites.”
Jeff Ross
Director, Impact Office Supplies
“Velg Training has had an excellent experience working with Digital Bird. Jonathan has supported us with a complex Laravel/PHP website and has brought a rare mix of deep technical knowledge, practical problem solving, and clear communication.
He has assisted with major infrastructure and platform work across AWS, Laravel Forge, Cloudflare, Redis, S3, Sentry, PayWay, Mailchimp/Mandrill and related integrations. His work has included setting up and migrating infrastructure, improving performance, resolving production issues, monitoring errors, modernising legacy code, and strengthening the reliability of key business workflows such as checkout, invoicing, membership exports, PDF generation, transactional emails and background queues.
What stands out most is that Jonathan does not just “fix the ticket”. He investigates properly, explains the cause in plain language, and looks for the right long-term solution rather than quick patches. He has helped us move away from fragile legacy processes, improve automated testing, reduce errors, improve email reliability, address performance bottlenecks, and make the platform easier to maintain into the future.
He is responsive, thorough and highly professional, with an obvious understanding of business-critical websites and custom web applications. We would happily recommend Jonathan to any organisation needing a skilled, reliable and commercially minded Laravel/PHP web developer.”
Leonie Davis
Director, Content and Strategy, Velg Training
“Was an absolute pleasure to work with Jonathan. Could not be happier with our new website! Professional, responsive, brilliant communication from the beginning to go live. If you are fortunate enough to be in a conversation with Jonathan for a new site - just do it!”
Alex Brennan
Director, Blue Ink Office Supplies
“I’ve worked with Jonathan from Digital Bird for several years and found him to be a highly competent developer who often exceeds expectations.
Together, we’ve collaborated on a number of medium-sized platforms serving hundreds of thousands of users, including learning management systems, a widely-used school well-being platform, trade promotion competition sites, and more.
Jonathan is very skilled in API and platform integration, payment systems (such as Stripe), AWS, internet security, and more. As a Project Manager/Product Owner, I feel very confident working with Jonathan and recommending his services to our clients.”
Zachary Bavas
Technical Operations, Invision Media
“Highly recommend Jonathan for anything web development in Brisbane and Australia-wide. Have worked with a lot of developers over the years and Jonathan’s work and communication on projects has been a clear standout. A very talent developer if you’re looking for anything from WordPress, Shopify, Laravel, or anything in-between.”
Brodie Clark
Director, Brodie Clark SEO Consulting
“Jonathan Bird is one of the best I have worked with in this space. He is responsive, clever and contributes to the brief, and most importantly, he is a great person to work with. It can be hard to find the right people who can take on something and lift it to another dimension. Jonathan does that and more.”
Mark Gold
Director of Corporate Affairs, AMA Group Ltd
Related services
Where Options ERP fits in
The services and platforms an Options ERP integration most often plugs into.
Business Software Integrations
For organisations that need websites, ERPs, finance, CRM, fulfilment, or identity systems to exchange data reliably.
B2B eCommerce Web Development
For wholesalers and distributors that need contract pricing, account workflows, approvals, and reliable ERP-connected ordering.
Laravel Development
A good fit for custom applications, complex business rules, APIs, and integrations that need a maintainable long-term codebase.
AWS Cloud Management
A good fit for applications that need dependable Australian hosting, managed infrastructure, observability, and room to scale.
Algolia/TypeSense Search
A good fit when customers need fast, typo-tolerant search across large product catalogues, services, resources, or locations.
Straight advice
The simplest reliable integration usually wins.
The right design depends on volume, timing, ownership and what must happen when either system is unavailable.
Not every sync needs to be real-time
Scheduled or event-driven updates can be safer, cheaper and easier to recover.
Choose a source of truth
Each field and business rule needs one accountable owner across the connected systems.
Design the failure path
Retries, logs, alerts and reconciliation are part of the integration—not optional support work.
The Difference
Ten million rows a night is a design decision, not a lucky break.
Nobody accidentally builds an ERP sync that runs at 100% success at this volume. It happens because idempotency, batching, retries, and reconciliation were part of the architecture on day one rather than patches applied after the first bad month.
A common shortcut
Integration as plumbing.
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Sync loops over records one at a time, works fine on a test catalogue, and then takes eleven hours once it meets the real one.
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A failed batch is a failed night. Somebody notices in the morning, or more likely a customer does.
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Contract pricing is approximated, so some trade customers occasionally see the wrong price. Everybody agrees it is "mostly fine".
Our senior-team model
Integration as the specialism.
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Batched and designed for volume from the start. Ten million rows nightly, finished before the business day begins.
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Failures are retried and reconciled automatically, and alerted if they cannot be resolved. 100% success is the operating standard, not the aspiration.
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Contract pricing and account hierarchies come straight from the ERP. A trade customer sees their negotiated price, every time.
“ Digital Bird has had a huge influence on our business providing many solutions besides just a fantastic reliable website. Jonathan is great to work with and has a solution to every challenge. Jonathan also has the ability to “dumb it down” and provide timely advice and assistance if something goes astray. With Jonathan we have in excess of 99% uptime on all three websites. ”
Jeff Ross
· Director, Impact Office Supplies
Related integrations
Systems commonly compared, connected, or operated in the same workflow.
ERP & Accounting
Integration
FAQ
Common Options ERP Integration Questions
Common questions our team is asked about integrating Options ERP.
Yes, and we have built exactly that. Impact Office Supplies runs both B2B and B2C platforms against Options, with products, stock, contract pricing, and account structures flowing out of the ERP and orders flowing back into it. The integration synchronises roughly ten million rows nightly and has run at 100% success.
By not treating it as ten million individual operations. The work is batched, parallelised where it is safe to be, and diffed so that unchanged rows are not needlessly rewritten. Just as importantly, it is idempotent, which means a batch that fails can simply be retried rather than putting the whole run into an uncertain state that a human has to untangle.
Yes, and this is usually the single most valuable part of the integration. B2B buyers expect to log in and see the pricing they negotiated, including quantity breaks and any parent or child account arrangements. That pricing lives in the ERP, so the storefront has to reflect it faithfully rather than approximate it. Getting this wrong is both a commercial problem and a trust problem.
Almost certainly. The skill here is integration engineering rather than any one vendor's API: designing the failure modes, the retries, the idempotency, and the reconciliation. We have shipped against NetSuite, MYOB, Xero, and Options, and the same approach applies to SAP, Cin7, Dynamics, Pronto, and Odoo. See the ERP integration page, or just tell us what you run.