ROH Wheels Alloy Wheel Catalogue & Dealer Quote New Website
An alloy wheel catalogue for ROH Wheels across Australia and New Zealand, with vehicle fitment checking and a verified quote request system that sends leads to local dealers.
Marketing & CRM
Klaviyo Integration for Shopify, Adobe Commerce & Custom Stores
Server-side events, custom catalogs and flows that keep working when your storefront is headless or custom, not just a stock Shopify theme.
The default Klaviyo app only tracks what your store surfaces out of the box, whether that is Shopify, Adobe Commerce, or a custom build. The moment you move to a headless storefront, add a custom checkout, run subscriptions, or sell through a B2B portal, the client-side pixel starts missing events. Segments stop matching reality, revenue attribution drifts, and flows fire at the wrong people. We fix that by tracking events server-side, where they cannot be blocked, skipped, or lost, and by feeding Klaviyo a catalog that reflects what you actually sell.
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Works with
& custom builds
& custom builds
Proven in client projects
Klaviyo is where D2C revenue actually lives. If your attribution looks wrong, it usually is, and it is usually the tracking, not the marketing.
Capabilities
What we build with Klaviyo
The Klaviyo integration work our senior team most often takes on.
Server-side Event Tracking
Viewed product, added to cart, started checkout, and placed order tracked from your server rather than a browser pixel. Ad blockers, iOS privacy settings, and headless storefronts stop being able to quietly delete your data.
Headless & Hydrogen Storefronts
If you have gone headless, the stock Klaviyo app can no longer see most of what your customers do. We wire tracking into your storefront properly so segmentation and attribution keep working, rather than degrading in ways that are hard to notice and expensive to ignore.
Custom Catalog Feeds
Push your real product catalogue into Klaviyo, including the fields your merchandising actually depends on: collections, variants, custom metafields, availability, and pricing. Product blocks and recommendations only work as well as the catalog behind them.
Back-in-stock & Custom Flows
Back-in-stock alerts, price-drop notifications, replenishment reminders, and win-back flows driven by events your store emits rather than events Klaviyo guesses at. If your business has a signal worth acting on, it can be a flow trigger.
Profile & Segment Sync
Push the data you hold elsewhere into Klaviyo profiles: loyalty tier, lifetime value from your ERP, B2B account type, subscription status. Segmentation is only as smart as the properties you give it.
Fixing Broken Attribution
If Klaviyo is reporting revenue that does not match Shopify, the cause is almost always missing or duplicated events rather than a reporting bug. We audit what is actually being sent, find the gap, and close it.
How it works
A Klaviyo integration built to last
The same approach behind every integration we deliver, from the first conversation to the years of maintenance that follow.
Scope & map
We define the data, events, responsibilities, source of truth, and failure cases across Klaviyo and the systems around it.
Build for failure
We design around real failure modes with appropriate retries, idempotent writes, validation, and reconciliation so a temporary outage does not become silent data loss.
Test & reconcile
We test representative data in a safe environment, verify each data path, and reconcile the expected outcomes before go-live.
Monitor & maintain
Monitoring and alerting start at launch. Our senior team keeps the project context and remains responsible for changes, incidents, and long-term operation.
Case Studies
Klaviyo integration case studies
Impact Office Supplies eCommerce Website (B2B & B2C)
Impact Office Supplies' B2B and B2C eCommerce website, built in Laravel and integrated with their Options ERP. We've been their exclusive development partner since 2018.
Culture Kings Shopify & Laravel Websites
Jonathan was one of Culture Kings' in-house senior web developers in 2016 and 2017, helping move the store from Magento to Shopify Plus and building the Laravel middleware that synced products from their ERP.
What clients say about working with us
“Digital Bird was excellent to work with. After countless attempts with speaking with agencies and other web design contractors, we finally found Jonathan and the team, and what a blessing that was. The project was handled end to end, with clear communication the entire time. We have now engaged Jonathan and the team for on-going website management and work due to how well things turned out. If you are on the fence about which direction to go, I highly recommend just taking a call with Jonathan and the team and seeing what you can achieve together.”
Will Cross
Head of Marketing & Partnerships, ROH Wheels
Google reviews
“We have used Jonathan for a number of years to develop and maintain our rather complicated Online Portal and website. Jonathan is always extremely responsive to requests and proactive in ensuring our online presence is safe, presents well and is functional to our customers needs. We would definitely recommend Jonathan for your custom web development needs.”
Nathan Smith
Marketing Manager, East Coast Bullbars
“Digital Bird is my first pick for delivering web projects on time, on budget and to the brief — every time.
Beyond being a delight to work with, Jonathan Bird is that rare breed of developer who is both masterful on the tools (an absolute Laravel whizz!) while also being adept at engaging the client in UX-thinking, to which he applies expert insights, gained through years of experience, to help further improve the end design for the target user’s experience.
This powerful combination of skills means that 4 years on and a variety of projects later (from search directories to corporate website developments), Digital Bird firmly remains my first pick for developer.”
Emma Keller
Communications Manager, Brisbane South PHN
“We’ve been working with Jonathan Bird for our website maintenance, and he has been nothing short of exceptional. Jonathan consistently goes above and beyond, responding quickly whenever we need help and resolving issues with impressive turnaround time. His communication is clear and thorough — he always explains what the problem was, how he fixed it, and provides helpful recommendations for long-term solutions. It’s rare to find someone this reliable and proactive. Highly recommend!”
Nichola Ross
Marketing Manager, Rapidline (FurnX Commercial Furniture)
“Digital Bird has had a huge influence on our business providing many solutions besides just a fantastic reliable website. Jonathan is great to work with and has a solution to every challenge. Jonathan also has the ability to “dumb it down” and provide timely advice and assistance if something goes astray. With Jonathan we have in excess of 99% uptime on all three websites.”
Jeff Ross
Director, Impact Office Supplies
“Velg Training has had an excellent experience working with Digital Bird. Jonathan has supported us with a complex Laravel/PHP website and has brought a rare mix of deep technical knowledge, practical problem solving, and clear communication.
He has assisted with major infrastructure and platform work across AWS, Laravel Forge, Cloudflare, Redis, S3, Sentry, PayWay, Mailchimp/Mandrill and related integrations. His work has included setting up and migrating infrastructure, improving performance, resolving production issues, monitoring errors, modernising legacy code, and strengthening the reliability of key business workflows such as checkout, invoicing, membership exports, PDF generation, transactional emails and background queues.
What stands out most is that Jonathan does not just “fix the ticket”. He investigates properly, explains the cause in plain language, and looks for the right long-term solution rather than quick patches. He has helped us move away from fragile legacy processes, improve automated testing, reduce errors, improve email reliability, address performance bottlenecks, and make the platform easier to maintain into the future.
He is responsive, thorough and highly professional, with an obvious understanding of business-critical websites and custom web applications. We would happily recommend Jonathan to any organisation needing a skilled, reliable and commercially minded Laravel/PHP web developer.”
Leonie Davis
Director, Content and Strategy, Velg Training
“Was an absolute pleasure to work with Jonathan. Could not be happier with our new website! Professional, responsive, brilliant communication from the beginning to go live. If you are fortunate enough to be in a conversation with Jonathan for a new site - just do it!”
Alex Brennan
Director, Blue Ink Office Supplies
“I’ve worked with Jonathan from Digital Bird for several years and found him to be a highly competent developer who often exceeds expectations.
Together, we’ve collaborated on a number of medium-sized platforms serving hundreds of thousands of users, including learning management systems, a widely-used school well-being platform, trade promotion competition sites, and more.
Jonathan is very skilled in API and platform integration, payment systems (such as Stripe), AWS, internet security, and more. As a Project Manager/Product Owner, I feel very confident working with Jonathan and recommending his services to our clients.”
Zachary Bavas
Technical Operations, Invision Media
“Highly recommend Jonathan for anything web development in Brisbane and Australia-wide. Have worked with a lot of developers over the years and Jonathan’s work and communication on projects has been a clear standout. A very talent developer if you’re looking for anything from WordPress, Shopify, Laravel, or anything in-between.”
Brodie Clark
Director, Brodie Clark SEO Consulting
“Jonathan Bird is one of the best I have worked with in this space. He is responsive, clever and contributes to the brief, and most importantly, he is a great person to work with. It can be hard to find the right people who can take on something and lift it to another dimension. Jonathan does that and more.”
Mark Gold
Director of Corporate Affairs, AMA Group Ltd
Related services
Where Klaviyo fits in
The services and platforms a Klaviyo integration most often plugs into.
D2C eCommerce Web Development
Online stores for consumer brands, built to keep selling when traffic spikes.
Business Software Integrations
For organisations that need websites, ERPs, finance, CRM, fulfilment, or identity systems to exchange data reliably.
Shopify & Shopify Plus Development
A good fit for consumer brands that want a managed commerce platform and need senior help with complex storefronts, migrations, or integrations.
Laravel Development
A good fit for custom applications, complex business rules, APIs, and integrations that need a maintainable long-term codebase.
Straight advice
The simplest reliable integration usually wins.
The right design depends on volume, timing, ownership and what must happen when either system is unavailable.
Not every sync needs to be real-time
Scheduled or event-driven updates can be safer, cheaper and easier to recover.
Choose a source of truth
Each field and business rule needs one accountable owner across the connected systems.
Design the failure path
Retries, logs, alerts and reconciliation are part of the integration—not optional support work.
The Difference
Klaviyo that still works after you customise your store.
The standard Klaviyo install is genuinely good, right up until your store stops being standard. Custom checkouts, headless storefronts, subscriptions, and B2B portals all punch holes in client-side tracking. Most agencies do not notice, because the dashboard still shows numbers. They are just the wrong numbers.
A common shortcut
Installs the app, ticks the box.
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Installs the Klaviyo app, confirms the dashboard shows numbers, and calls the integration done.
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Relies on client-side pixels, so ad blockers, privacy settings, and headless storefronts silently drop events.
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Flows are built on whatever properties the default app happens to sync.
Our senior-team model
Tracks what actually happened.
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Checks that the numbers are right. Klaviyo revenue should reconcile against Shopify, and if it does not, that is a tracking bug worth finding.
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Tracks the important events server-side, where they cannot be blocked or lost, so your segments reflect reality.
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Profiles are enriched with the data that actually matters to you: lifetime value from the ERP, loyalty tier, account type, subscription state.
“ I’ve worked with Jonathan from Digital Bird for several years and found him to be a highly competent developer who often exceeds expectations.
Together, we’ve collaborated on a number of medium-sized platforms serving hundreds of thousands of users, including learning management systems, a widely-used school well-being platform, trade promotion competition sites, and more.
Jonathan is very skilled in API and platform integration, payment systems (such as Stripe), AWS, internet security, and more. As a Project Manager/Product Owner, I feel very confident working with Jonathan and recommending his services to our clients. ”
Zachary Bavas
· Technical Operations, Invision Media
Related integrations
Systems commonly compared, connected, or operated in the same workflow.
ERP & Accounting
Payments
Marketing & CRM
Shipping & Fulfilment
FAQ
Common Klaviyo Integration Questions
Common questions our team is asked about integrating Klaviyo.
It can, but not out of the box in the way people assume. The default integration leans on Shopify's own storefront to fire tracking events, and a headless storefront is not that. Without server-side tracking you typically keep order data and lose most browsing behaviour, which quietly guts your segmentation and abandoned-browse flows. The fix is to emit events server-side from your storefront and your backend, which is exactly what we build.
Nine times out of ten it is missing or duplicated events rather than a Klaviyo reporting problem. Common causes: client-side events blocked by privacy tooling, a custom checkout that never fires the standard events, orders created through a channel the integration does not watch, or the same order being tracked twice through two different paths. It is diagnosable. We audit what is actually being sent, compare it against Shopify, and close the gap.
Yes, and this is where it gets genuinely powerful. Any signal your business cares about can become an event and therefore a flow trigger: a quote requested, a subscription paused, a warranty registered, a trade account approved, a product back in stock in the customer's size. If your system knows it, Klaviyo can act on it.
Yes. Klaviyo's catalog can be fed from your real product data rather than only what the default sync picks up, including variants, metafields, collections, and availability. This matters if your product recommendations or dynamic product blocks currently look thin or show things that are out of stock.
For eCommerce, Klaviyo, and it is not especially close. Klaviyo is built around commerce events and product data, so segmentation, flows, and revenue attribution are native rather than bolted on. Mailchimp is a decent general-purpose email tool that happens to have eCommerce features. If you are running a store and email is a meaningful revenue channel, Klaviyo earns its higher price.