East Coast Bullbars B2B eCommerce Website
A B2B eCommerce portal where East Coast Bullbars' dealers search by vehicle or part number, see their own pricing and live stock, and order online, synced with ECB's ERP.
ER
ERP & Accounting
ERP Integration for eCommerce & Custom Platforms
A vendor-neutral route for connecting SAP, Cin7, Dynamics, Pronto, Odoo, and other operational systems when an off-the-shelf connector does not fit.
Every ERP has a different API, and none of that is the difficult bit. The difficult bit is what happens when the ERP is down for maintenance during your busiest hour, when a webhook arrives twice, when a nightly sync fails halfway through, or when a vendor deprecates an endpoint without much warning. That is where integrations actually break, and it is the same problem regardless of whether the badge on the box says SAP, Cin7, Pronto, Dynamics, or Odoo. We design for those failures first, then write the vendor-specific code.
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Works with
& custom builds
& custom builds
Proven in client projects
Production ERP integrations against NetSuite, MYOB, Xero, Options ERP, and many more, including a nightly sync of around ten million rows at 100% success.
Capabilities
What we build with ERP
The ERP integration work our senior team most often takes on.
Any ERP With an API
SAP (including S/4HANA and Business One), Cin7 Core and Omni, Microsoft Dynamics 365 Business Central, Pronto Xi, Odoo, Infor M3, Apparel21, AdvanceRetail. If it exposes an API, it can be integrated. The vendor changes; the engineering discipline does not.
Designed Around the Failure Modes
Retries with backoff, idempotent writes, dead-letter queues, and reconciliation. Following the documentation gets you a demo. Designing for the API having a bad day gets you an integration that is still working in three years.
Built for Volume
Batched, diffed, and parallelised where it is safe to be. The Options ERP sync behind Impact Office Supplies moves around ten million rows every night and finishes before the business day starts.
B2B Pricing & Account Structures
Contract pricing, quantity breaks, parent and child accounts, and customer-specific catalogues surfaced from the ERP into your B2B storefront. This is normally the whole reason a wholesaler needs a real integration.
Monitoring From Day One
Integrations ship with monitoring, alerting, and reconciliation. If a sync fails, you hear about it from us or from an alert, not from a customer asking where their order went.
Kept working after launch
Vendors deprecate endpoints and change webhook formats. We watch the platforms your integrations depend on and update them when changes are announced, rather than waiting for something to break quietly.
How it works
An ERP integration built to last
The same approach behind every integration we deliver, from the first conversation to the years of maintenance that follow.
Scope & map
We define the data, events, responsibilities, source of truth, and failure cases across ERP and the systems around it.
Build for failure
We design around real failure modes with appropriate retries, idempotent writes, validation, and reconciliation so a temporary outage does not become silent data loss.
Test & reconcile
We test representative data in a safe environment, verify each data path, and reconcile the expected outcomes before go-live.
Monitor & maintain
Monitoring and alerting start at launch. Our senior team keeps the project context and remains responsible for changes, incidents, and long-term operation.
Case Studies
ERP integration case studies
What clients say about working with us
“Digital Bird was excellent to work with. After countless attempts with speaking with agencies and other web design contractors, we finally found Jonathan and the team, and what a blessing that was. The project was handled end to end, with clear communication the entire time. We have now engaged Jonathan and the team for on-going website management and work due to how well things turned out. If you are on the fence about which direction to go, I highly recommend just taking a call with Jonathan and the team and seeing what you can achieve together.”
Will Cross
Head of Marketing & Partnerships, ROH Wheels
Google reviews
“We have used Jonathan for a number of years to develop and maintain our rather complicated Online Portal and website. Jonathan is always extremely responsive to requests and proactive in ensuring our online presence is safe, presents well and is functional to our customers needs. We would definitely recommend Jonathan for your custom web development needs.”
Nathan Smith
Marketing Manager, East Coast Bullbars
“Digital Bird is my first pick for delivering web projects on time, on budget and to the brief — every time.
Beyond being a delight to work with, Jonathan Bird is that rare breed of developer who is both masterful on the tools (an absolute Laravel whizz!) while also being adept at engaging the client in UX-thinking, to which he applies expert insights, gained through years of experience, to help further improve the end design for the target user’s experience.
This powerful combination of skills means that 4 years on and a variety of projects later (from search directories to corporate website developments), Digital Bird firmly remains my first pick for developer.”
Emma Keller
Communications Manager, Brisbane South PHN
“We’ve been working with Jonathan Bird for our website maintenance, and he has been nothing short of exceptional. Jonathan consistently goes above and beyond, responding quickly whenever we need help and resolving issues with impressive turnaround time. His communication is clear and thorough — he always explains what the problem was, how he fixed it, and provides helpful recommendations for long-term solutions. It’s rare to find someone this reliable and proactive. Highly recommend!”
Nichola Ross
Marketing Manager, Rapidline (FurnX Commercial Furniture)
“Digital Bird has had a huge influence on our business providing many solutions besides just a fantastic reliable website. Jonathan is great to work with and has a solution to every challenge. Jonathan also has the ability to “dumb it down” and provide timely advice and assistance if something goes astray. With Jonathan we have in excess of 99% uptime on all three websites.”
Jeff Ross
Director, Impact Office Supplies
“Velg Training has had an excellent experience working with Digital Bird. Jonathan has supported us with a complex Laravel/PHP website and has brought a rare mix of deep technical knowledge, practical problem solving, and clear communication.
He has assisted with major infrastructure and platform work across AWS, Laravel Forge, Cloudflare, Redis, S3, Sentry, PayWay, Mailchimp/Mandrill and related integrations. His work has included setting up and migrating infrastructure, improving performance, resolving production issues, monitoring errors, modernising legacy code, and strengthening the reliability of key business workflows such as checkout, invoicing, membership exports, PDF generation, transactional emails and background queues.
What stands out most is that Jonathan does not just “fix the ticket”. He investigates properly, explains the cause in plain language, and looks for the right long-term solution rather than quick patches. He has helped us move away from fragile legacy processes, improve automated testing, reduce errors, improve email reliability, address performance bottlenecks, and make the platform easier to maintain into the future.
He is responsive, thorough and highly professional, with an obvious understanding of business-critical websites and custom web applications. We would happily recommend Jonathan to any organisation needing a skilled, reliable and commercially minded Laravel/PHP web developer.”
Leonie Davis
Director, Content and Strategy, Velg Training
“Was an absolute pleasure to work with Jonathan. Could not be happier with our new website! Professional, responsive, brilliant communication from the beginning to go live. If you are fortunate enough to be in a conversation with Jonathan for a new site - just do it!”
Alex Brennan
Director, Blue Ink Office Supplies
“I’ve worked with Jonathan from Digital Bird for several years and found him to be a highly competent developer who often exceeds expectations.
Together, we’ve collaborated on a number of medium-sized platforms serving hundreds of thousands of users, including learning management systems, a widely-used school well-being platform, trade promotion competition sites, and more.
Jonathan is very skilled in API and platform integration, payment systems (such as Stripe), AWS, internet security, and more. As a Project Manager/Product Owner, I feel very confident working with Jonathan and recommending his services to our clients.”
Zachary Bavas
Technical Operations, Invision Media
“Highly recommend Jonathan for anything web development in Brisbane and Australia-wide. Have worked with a lot of developers over the years and Jonathan’s work and communication on projects has been a clear standout. A very talent developer if you’re looking for anything from WordPress, Shopify, Laravel, or anything in-between.”
Brodie Clark
Director, Brodie Clark SEO Consulting
“Jonathan Bird is one of the best I have worked with in this space. He is responsive, clever and contributes to the brief, and most importantly, he is a great person to work with. It can be hard to find the right people who can take on something and lift it to another dimension. Jonathan does that and more.”
Mark Gold
Director of Corporate Affairs, AMA Group Ltd
Related services
Where ERP fits in
The services and platforms an ERP integration most often plugs into.
Business Software Integrations
For organisations that need websites, ERPs, finance, CRM, fulfilment, or identity systems to exchange data reliably.
B2B eCommerce Web Development
For wholesalers and distributors that need contract pricing, account workflows, approvals, and reliable ERP-connected ordering.
Custom Web Application Development
Ordering portals, operations software and quoting systems for when off-the-shelf tools no longer fit how you work.
Laravel Development
A good fit for custom applications, complex business rules, APIs, and integrations that need a maintainable long-term codebase.
Shopify & Shopify Plus Development
A good fit for consumer brands that want a managed commerce platform and need senior help with complex storefronts, migrations, or integrations.
Straight advice
The simplest reliable integration usually wins.
The right design depends on volume, timing, ownership and what must happen when either system is unavailable.
Not every sync needs to be real-time
Scheduled or event-driven updates can be safer, cheaper and easier to recover.
Choose a source of truth
Each field and business rule needs one accountable owner across the connected systems.
Design the failure path
Retries, logs, alerts and reconciliation are part of the integration—not optional support work.
The Difference
The website is the easy half. The ERP sync is the job.
An ERP integration determines whether the storefront and operational system can agree under real volume and failure. We treat it as a core part of the product, with retries, idempotency, reconciliation, monitoring, and long-term ownership designed in from the start.
A common shortcut
The happy path is treated as the finished integration.
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The integration is treated as a connection task rather than part of the product and operating model.
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The happy path is copied from the API documentation, with no error handling, retries, or reconciliation.
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No monitoring once the integration "works". Failures stay silent until a customer complains.
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A third party deprecates an endpoint and your integration breaks without warning.
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Post-launch support moves to a separate team that needs time to learn the data flows and failure modes.
Our senior-team model
Integration is the specialism.
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Integration is our specialism. We have shipped ERP syncs, payment gateways, and bespoke API connections at production scale.
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Error handling, retries, idempotency, and reconciliation are designed in from day one. Ten million rows nightly at 100% success is the standard.
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Monitoring, alerting, and reconciliation from launch. Failures are caught before anyone outside notices.
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We track the APIs you depend on and update the integration when vendors announce changes.
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Our senior team retains the integration context after launch. Most of our integration client relationships run for five to seven years.
“ Digital Bird has had a huge influence on our business providing many solutions besides just a fantastic reliable website. Jonathan is great to work with and has a solution to every challenge. Jonathan also has the ability to “dumb it down” and provide timely advice and assistance if something goes astray. With Jonathan we have in excess of 99% uptime on all three websites. ”
Jeff Ross
· Director, Impact Office Supplies
Related integrations
Systems commonly compared, connected, or operated in the same workflow.
FAQ
Common ERP Integration Questions
Common questions our team is asked about integrating ERP.
Any ERP with an API. We have shipped production integrations against NetSuite, MYOB, Xero, and Options ERP, and the same approach applies to SAP (including S/4HANA and Business One), Cin7 Core and Omni, Microsoft Dynamics 365 Business Central, Pronto Xi, Odoo, Infor M3, Apparel21, and AdvanceRetail. The vendor-specific part is the smaller half of the job. The engineering that keeps a sync correct under failure is the larger half, and it transfers.
If your trading is simple, do. A connector is cheaper and faster and there is no virtue in over-engineering. It starts to hurt when your business is not simple: customer-specific contract pricing, multi-location stock, parent and child accounts, unusual tax treatment, or a product model that does not map cleanly onto whatever the connector assumes. At that point you are either bending the business to fit the tool, or paying people to patch the gaps by hand every month.
Almost never the API call itself. It is the missing retry, the non-idempotent write that duplicates an order when a request is retried after a timeout, the sync that fails halfway and leaves the two systems disagreeing, the deprecated endpoint nobody noticed, and above all the absence of monitoring, so that all of the above stay invisible until a customer complains. Those are design problems, and they are solvable up front.
Yes, and it usually should. Trade customers expect to log in and see their negotiated price, including quantity breaks and any account hierarchy. That pricing lives in the ERP, so the storefront needs to reflect it faithfully rather than approximate it. This is normally the single most valuable part of a B2B integration and the thing generic connectors handle worst.
A focused one-way sync is usually a few weeks. Full two-way syncing with contract pricing, multi-location inventory, and order round-tripping is a larger project measured in months. The scope depends more on how customised your ERP already is than on which ERP it is. Once that is defined, we can provide an accurate estimate.