East Coast Bullbars B2B eCommerce Website
An ERP-connected B2B portal that lets East Coast Bullbars dealers find compatible products and order online.
A vendor-neutral route for connecting SAP, Cin7, Dynamics, Pronto, Odoo, and other operational systems when an off-the-shelf connector does not fit.
Every ERP has a different API, and none of that is the difficult bit. The difficult bit is what happens when the ERP is down for maintenance during your busiest hour, when a webhook arrives twice, when a nightly sync fails halfway through, or when a vendor deprecates an endpoint without much warning. That is where integrations actually break, and it is the same problem regardless of whether the badge on the box says SAP, Cin7, Pronto, Dynamics, or Odoo. We design for those failures first, then write the vendor-specific code.
Proven in production
Production ERP integrations against NetSuite, MYOB, Xero, Options ERP, and many more, including a nightly sync of around ten million rows at 100% success.
The ERP integration work our senior team most often takes on.
Any ERP With an API
SAP (including S/4HANA and Business One), Cin7 Core and Omni, Microsoft Dynamics 365 Business Central, Pronto Xi, Odoo, Infor M3, Apparel21, AdvanceRetail. If it exposes an API, it can be integrated. The vendor changes; the engineering discipline does not.
Designed Around the Failure Modes
Retries with backoff, idempotent writes, dead-letter queues, and reconciliation. Following the documentation gets you a demo. Designing for the API having a bad day gets you an integration that is still working in three years.
Built for Volume
Batched, diffed, and parallelised where it is safe to be. The Options ERP sync behind Impact Office Supplies moves around ten million rows every night and finishes before the business day starts.
B2B Pricing & Account Structures
Contract pricing, quantity breaks, parent and child accounts, and customer-specific catalogues surfaced from the ERP into your B2B storefront. This is normally the whole reason a wholesaler needs a real integration.
Monitoring From Day One
Integrations ship with monitoring, alerting, and reconciliation. If a sync fails, you hear about it from us or from an alert, not from a customer asking where their order went.
Kept working after launch
Vendors deprecate endpoints and change webhook formats. We watch the platforms your integrations depend on and update them when changes are announced, rather than waiting for something to break quietly.
The same approach behind every integration we deliver, from the first conversation to the years of maintenance that follow.
Scope & map
We define the data, events, responsibilities, source of truth, and failure cases across ERP and the systems around it.
Build for failure
We design around real failure modes with appropriate retries, idempotent writes, validation, and reconciliation so a temporary outage does not become silent data loss.
Test & reconcile
We test representative data in a safe environment, verify each data path, and reconcile the expected outcomes before go-live.
Monitor & maintain
Monitoring and alerting start at launch. Our senior team keeps the project context and remains responsible for changes, incidents, and long-term operation.
The services and platforms an ERP integration most often plugs into.
For organisations that need websites, ERPs, finance, CRM, fulfilment, or identity systems to exchange data reliably.
For wholesalers and distributors that need contract pricing, account workflows, approvals, and reliable ERP-connected ordering.
A good fit when off-the-shelf software cannot support a critical workflow, integration, or customer experience without costly workarounds.
A good fit for custom applications, complex business rules, APIs, and integrations that need a maintainable long-term codebase.
A good fit for consumer brands that want a managed commerce platform and need senior help with complex storefronts, migrations, or integrations.
Scheduled or event-driven updates can be safer, cheaper and easier to recover.
Each field and business rule needs one accountable owner across the connected systems.
Retries, logs, alerts and reconciliation are part of the integration—not optional support work.
An ERP integration determines whether the storefront and operational system can agree under real volume and failure. We treat it as a core part of the product, with retries, idempotency, reconciliation, monitoring, and long-term ownership designed in from the start.
A common shortcut
The happy path is treated as the finished integration.
The integration is treated as a connection task rather than part of the product and operating model.
The happy path is copied from the API documentation, with no error handling, retries, or reconciliation.
No monitoring once the integration "works". Failures stay silent until a customer complains.
A third party deprecates an endpoint and your integration breaks without warning.
Post-launch support moves to a separate team that needs time to learn the data flows and failure modes.
Our senior-team model
Integration is the specialism.
Integration is our specialism. We have shipped ERP syncs, payment gateways, and bespoke API connections at production scale.
Error handling, retries, idempotency, and reconciliation are designed in from day one. Ten million rows nightly at 100% success is the standard.
Monitoring, alerting, and reconciliation from launch. Failures are caught before anyone outside notices.
We track the APIs you depend on and update the integration when vendors announce changes.
Our senior team retains the integration context after launch. Most of our integration client relationships run for five to seven years.
“ Digital Bird has had a huge influence on our business providing many solutions besides just a fantastic reliable website. Jonathan is great to work with and has a solution to every challenge. Jonathan also has the ability to “dumb it down” and provide timely advice and assistance if something goes astray. With Jonathan we have in excess of 99% uptime on all three websites. ”
Led by more than 15 years of commercial experience, our senior team helps Australian organisations ship websites that are fast, secure, accessible and built for the long term.