Jonathan Bird Web Design & Development
  1. Integrations
  2. ERP Integration
ER ERP & Accounting

ERP Integration for eCommerce & Custom Platforms

A vendor-neutral route for connecting SAP, Cin7, Dynamics, Pronto, Odoo, and other operational systems when an off-the-shelf connector does not fit.

Every ERP has a different API, and none of that is the difficult bit. The difficult bit is what happens when the ERP is down for maintenance during your busiest hour, when a webhook arrives twice, when a nightly sync fails halfway through, or when a vendor deprecates an endpoint without much warning. That is where integrations actually break, and it is the same problem regardless of whether the badge on the box says SAP, Cin7, Pronto, Dynamics, or Odoo. We design for those failures first, then write the vendor-specific code.

Discuss ERP integration
Works with Shopify Adobe Commerce WordPress Laravel & custom builds

Proven in production

Production ERP integrations against NetSuite, MYOB, Xero, Options ERP, and many more, including a nightly sync of around ten million rows at 100% success.

Capabilities

What we build with ERP

The ERP integration work our senior team most often takes on.

Any ERP With an API

SAP (including S/4HANA and Business One), Cin7 Core and Omni, Microsoft Dynamics 365 Business Central, Pronto Xi, Odoo, Infor M3, Apparel21, AdvanceRetail. If it exposes an API, it can be integrated. The vendor changes; the engineering discipline does not.

Designed Around the Failure Modes

Retries with backoff, idempotent writes, dead-letter queues, and reconciliation. Following the documentation gets you a demo. Designing for the API having a bad day gets you an integration that is still working in three years.

Built for Volume

Batched, diffed, and parallelised where it is safe to be. The Options ERP sync behind Impact Office Supplies moves around ten million rows every night and finishes before the business day starts.

B2B Pricing & Account Structures

Contract pricing, quantity breaks, parent and child accounts, and customer-specific catalogues surfaced from the ERP into your B2B storefront. This is normally the whole reason a wholesaler needs a real integration.

Monitoring From Day One

Integrations ship with monitoring, alerting, and reconciliation. If a sync fails, you hear about it from us or from an alert, not from a customer asking where their order went.

Kept working after launch

Vendors deprecate endpoints and change webhook formats. We watch the platforms your integrations depend on and update them when changes are announced, rather than waiting for something to break quietly.

How it works

An ERP integration built to last

The same approach behind every integration we deliver, from the first conversation to the years of maintenance that follow.

01

Scope & map

We define the data, events, responsibilities, source of truth, and failure cases across ERP and the systems around it.

02

Build for failure

We design around real failure modes with appropriate retries, idempotent writes, validation, and reconciliation so a temporary outage does not become silent data loss.

03

Test & reconcile

We test representative data in a safe environment, verify each data path, and reconcile the expected outcomes before go-live.

04

Monitor & maintain

Monitoring and alerting start at launch. Our senior team keeps the project context and remains responsible for changes, incidents, and long-term operation.

Straight advice

The simplest reliable integration usually wins.

The right design depends on volume, timing, ownership and what must happen when either system is unavailable.

Not every sync needs to be real-time

Scheduled or event-driven updates can be safer, cheaper and easier to recover.

Choose a source of truth

Each field and business rule needs one accountable owner across the connected systems.

Design the failure path

Retries, logs, alerts and reconciliation are part of the integration—not optional support work.

The Difference

The website is the easy half. The ERP sync is the job.

An ERP integration determines whether the storefront and operational system can agree under real volume and failure. We treat it as a core part of the product, with retries, idempotency, reconciliation, monitoring, and long-term ownership designed in from the start.

A common shortcut

The happy path is treated as the finished integration.

  • The integration is treated as a connection task rather than part of the product and operating model.

  • The happy path is copied from the API documentation, with no error handling, retries, or reconciliation.

  • No monitoring once the integration "works". Failures stay silent until a customer complains.

  • A third party deprecates an endpoint and your integration breaks without warning.

  • Post-launch support moves to a separate team that needs time to learn the data flows and failure modes.

Our senior-team model

Integration is the specialism.

  • Integration is our specialism. We have shipped ERP syncs, payment gateways, and bespoke API connections at production scale.

  • Error handling, retries, idempotency, and reconciliation are designed in from day one. Ten million rows nightly at 100% success is the standard.

  • Monitoring, alerting, and reconciliation from launch. Failures are caught before anyone outside notices.

  • We track the APIs you depend on and update the integration when vendors announce changes.

  • Our senior team retains the integration context after launch. Most of our integration client relationships run for five to seven years.

“ Digital Bird has had a huge influence on our business providing many solutions besides just a fantastic reliable website. Jonathan is great to work with and has a solution to every challenge. Jonathan also has the ability to “dumb it down” and provide timely advice and assistance if something goes astray. With Jonathan we have in excess of 99% uptime on all three websites. ”

Jeff Ross · Director, Impact Office Supplies
Impact Office Supplies Logo
FAQ

Common ERP Integration Questions

Common questions our team is asked about integrating ERP.
Any ERP with an API. We have shipped production integrations against NetSuite, MYOB, Xero, and Options ERP, and the same approach applies to SAP (including S/4HANA and Business One), Cin7 Core and Omni, Microsoft Dynamics 365 Business Central, Pronto Xi, Odoo, Infor M3, Apparel21, and AdvanceRetail. The vendor-specific part is the smaller half of the job. The engineering that keeps a sync correct under failure is the larger half, and it transfers.
If your trading is simple, do. A connector is cheaper and faster and there is no virtue in over-engineering. It starts to hurt when your business is not simple: customer-specific contract pricing, multi-location stock, parent and child accounts, unusual tax treatment, or a product model that does not map cleanly onto whatever the connector assumes. At that point you are either bending the business to fit the tool, or paying people to patch the gaps by hand every month.
Almost never the API call itself. It is the missing retry, the non-idempotent write that duplicates an order when a request is retried after a timeout, the sync that fails halfway and leaves the two systems disagreeing, the deprecated endpoint nobody noticed, and above all the absence of monitoring, so that all of the above stay invisible until a customer complains. Those are design problems, and they are solvable up front.
Yes, and it usually should. Trade customers expect to log in and see their negotiated price, including quantity breaks and any account hierarchy. That pricing lives in the ERP, so the storefront needs to reflect it faithfully rather than approximate it. This is normally the single most valuable part of a B2B integration and the thing generic connectors handle worst.
A focused one-way sync is usually a few weeks. Full two-way syncing with contract pricing, multi-location inventory, and order round-tripping is a larger project measured in months. The scope depends more on how customised your ERP already is than on which ERP it is. Once that is defined, we can provide an accurate estimate.

Discuss your ERP integration

Led by more than 15 years of commercial experience, our senior team helps Australian organisations ship websites that are fast, secure, accessible and built for the long term.

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