WorkUP Queensland Website Refresh

Overview

WorkUP Queensland is a brand of The Healing Foundation. It supports the sexual violence, women's health and domestic and family violence sector in Queensland with workforce development, training and capacity building.

Their website had an outdated design, old content, poor navigation and search, missing pages such as Latest News, no search or filters for News and Resources, a poor mobile experience and no connection between website forms and their Microsoft Dynamics CRM. We delivered a full website refresh in six phases, from a content strategy workshop to a post-launch review, built on WordPress with Full Site Editing so staff can manage layouts and content themselves.

Challenges

1. Outdated Design & Content: The website didn't match current brand standards, and much of the content was out of date.

2. Navigation & Search: Key information was hard to find, the Latest News page was missing, and News and Resources had no search or filters.

3. Mobile Experience: The site worked poorly on phones, even though mobile traffic was growing.

4. Missing Integrations: Website forms didn't connect to Microsoft Dynamics CRM, and events weren't imported from Humanitix.

Solution

1. Content Strategy Workshop: A one-day workshop to restructure the sitemap, menu and content around WorkUP's user personas, followed by up to three rounds of content review.

2. Accessible Design: High-fidelity desktop mockups for each page template, reviewed against WCAG 2.2 Level AA, with three rounds of revisions and formal sign-off before development.

3. Custom WordPress Theme: All default blocks and patterns styled to the new design, so staff can build pages in the Full Site Editor.

4. Search, Filtering & Integrations: Search and filtering for News and Resources, Humanitix event imports, and embedded Microsoft Dynamics CRM forms.

5. SEO & Performance: 301 redirects from every old URL, a technical SEO audit, caching and image compression, and Google Analytics, Google Tag Manager and Google Search Console set up.

6. Testing: Cross-browser and cross-device testing, WCAG 2.2 Level AA testing, functional testing, broken link checks, security configuration and Google Lighthouse audits.

7. Launch & Training: A zero-downtime launch, a recorded CMS training video, a post-launch review with a Google Search Console audit, and 30 days of complimentary bug fixes.

Key Features Implemented:

• Restructured sitemap and menu
• Custom WordPress theme with Full Site Editing
• Search and filtering for News and Resources
• Latest News section
• Humanitix event imports
• Microsoft Dynamics CRM forms
• Responsive design for desktop and mobile
• 301 redirects from every old URL
• Google Analytics, Tag Manager and Search Console setup

Results

1. Easier To Find Information: The new sitemap, navigation, search and filters make it easier for visitors to find what they need.

2. Up-To-Date Brand: The refreshed design matches WorkUP's current brand standards.

3. Accessible & Mobile-Friendly: The site was tested against WCAG 2.2 Level AA and works across all devices.

4. Connected Systems: Events come through from Humanitix and form submissions go into Microsoft Dynamics, cutting down manual work.

5. Managed In-House: With Full Site Editing, styled blocks and a training video, the WorkUP team can manage and update the website themselves.

Project Services Breakdown

• Content Strategy Workshop
• Information Architecture & Sitemap
• Accessible UI Design (WCAG 2.2)
• Custom WordPress Theme Development
• Humanitix & Microsoft Dynamics CRM Integration
• Technical SEO & 301 Redirects
• Accessibility & Cross-Browser Testing
• CMS Training & Post-Launch Support

Technology Stack: WordPress (Full Site Editing), Microsoft Dynamics CRM, Humanitix, Google Analytics, Google Tag Manager, Google Search Console

Services provided

Website

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