ROH Wheels Alloy Wheel Catalogue & Dealer Quote New Website
An alloy wheel catalogue for ROH Wheels across Australia and New Zealand, with vehicle fitment checking and a verified quote request system that sends leads to local dealers.
Limited availability. One project slot remaining for November 2026 1 project slot remaining for November 2026
Selling 4WD and 4x4 accessories online has a problem most web developers never see: every product only fits certain vehicles, and most sales run through a dealer network. Get fitment wrong and you end up with returns, warranty arguments, and staff answering the same "will it fit" call all day. Get the dealer side wrong and your network learns to ignore the leads the website sends them.
We have spent years building for the 4WD accessories industry. The dealer ordering portal for East Coast Bullbars, Australia's leading alloy bullbar manufacturer, has processed over $90 million in online orders, fully synced with their ERP. The alloy wheel catalogue and dealer quote platform for ROH Wheels serves over 20 million requests a month, with a fitment engine rating 5,400+ vehicle and wheel combinations and a verified quote funnel feeding their dealer network across Australia and New Zealand. We have also built the All 4 Adventure competition websites since 2017, handling millions of entries from the Australian 4WD community.
Vehicle selectors, fitment recommendations, dealer quotes, ordering portals, and the Klaviyo and ERP integrations behind them: it is all work we have already shipped for brands in your industry.
Selected projects showing how our senior team turns complex requirements into practical, maintainable outcomes.
An alloy wheel catalogue for ROH Wheels across Australia and New Zealand, with vehicle fitment checking and a verified quote request system that sends leads to local dealers.
A B2B eCommerce portal where East Coast Bullbars' dealers search by vehicle or part number, see their own pricing and live stock, and order online, synced with ECB's ERP.
Competition websites for the All 4 Adventure TV show, including Keys2Adventure, taking entries and payments for $250K prize giveaways. We've built every one of them since 2017.
Want something like this for your organisation?
Tell us what you are trying to achieve. We will clarify the requirements and recommend a sensible next step before defining scope, timing, and cost.
Vehicle selectors with real results
Customers pick their year, make and model and see only what fits. The ROH Wheels platform runs a fitment engine rating 5,400+ vehicle and wheel combinations, and East Coast Bullbars customers search by vehicle or part number. No more guessing from a compatibility PDF.
Personalised fitment recommendations
Selecting a vehicle sets a context that follows the customer through the whole catalogue: live fitment badges with recommended, aggressive, and not-recommended states, options that do not fit hidden by default, and vehicle-specific product pages with tailored specs, imagery, and pricing at their own URLs.
Verified dealer quote funnels
When you sell through dealers, a quote request is your conversion. On ROH Wheels the customer's wheel and vehicle are prefilled, a local dealer is chosen on a map, and every lead is verified with a one-time PIN by SMS or email before a dealer is notified, so the network only ever receives real, consented enquiries.
Dealer ordering portals
The East Coast Bullbars dealer portal has processed over $90 million in online orders. Dealers see their own pricing, real-time stock, order approvals, and invoice history, all synced with the internal ERP, so orders stop arriving by phone and fax.
Find-a-dealer maps & dealer analytics
Map-based dealer finders with radius search across Australia and New Zealand, plus dashboards that track how quickly each dealer responds to the leads they receive, scoped to verified enquiries only, so you can manage the network on data rather than anecdotes.
Klaviyo & marketing integrations
Verified quote leads subscribe to the right regional Klaviyo list automatically, and a structured data layer feeds Google Tag Manager, GA4, and Meta Ads, so high-intent visitors can be retargeted and campaigns measured against real dealer leads.
A vendor-neutral route for connecting SAP, Cin7, Dynamics, Pronto, Odoo, and other operational systems when an off-the-shelf connector does not fit.
Learn moreServer-side events, custom catalogs and flows that keep working when your storefront is headless or custom, not just a stock Shopify theme.
Learn moreA structured data layer built into your site, pushing clean events to GTM, and out to GA4, Meta Ads, Google Ads, and Klaviyo from a single source of truth.
Learn moreIf the current foundations can be improved properly, we will say so.
We do not force a preferred tool onto a brief it does not suit.
Understanding the cause is more valuable than charging to patch the same symptom again.
“We have used Jonathan for a number of years to develop and maintain our rather complicated Online Portal and website. Jonathan is always extremely responsive to requests and proactive in ensuring our online presence is safe, presents well and is functional to our customers needs. We would definitely recommend Jonathan for your custom web development needs.”
Clarify the audience, business problem, constraints, content, and measures of success.
Explain the viable options and trade-offs, then recommend the simplest sound approach.
Agree priorities, responsibilities, scope, timing, and the decisions your stakeholders need to make.
Work in visible increments while strategy, user experience, content, and engineering remain connected.
Test the important journeys, performance, accessibility, content, integrations, and operational readiness.
Monitor the live system, resolve issues, and continue improving it as requirements change.
Book a free strategy session with the senior people who scope and deliver the work. We will help clarify the problem, test assumptions and identify a practical next step—without turning the session into a generic sales call.
Planning a website or platform project? Planning a project?