Get Ready for Baby Microsite

A Brisbane South PHN microsite that teaches first-time parents about their healthcare team and how to have a healthy pregnancy and baby.

Client & Timeline: Brisbane South PHN 2019 to Present
Platforms: WordPress Development, AWS Cloud Management
Solutions: Web Development Brisbane, Website Maintenance Packages

Overview

Brisbane South PHN commissioned the Get Ready for Baby website to help first-time parents understand their healthcare team, get through pregnancy safely and raise a healthy baby.

The site was first built and launched in 2019, and the content was revamped in 2022 to keep the information current and make it more inclusive of different gender pronouns, family structures and religions. RedSuit Advertising in Brisbane designed the site, and we built it as Brisbane South PHN's exclusive web development partner.

Challenges

Educational Content: Presenting a lot of health information to first-time parents in a way that's easy to read on any device.
Audio & Video: Combining written content, audio and video on the same pages.
Cultural Sensitivity: Pregnancy and parenting information had to be inclusive and culturally sensitive.

Solution

Discovery & Strategy: We worked with Brisbane South PHN and RedSuit to agree on the project goals and design direction.
Content & Sitemap: The content and sitemap were planned first, and the site was built around them.
Wireframes & Design (RedSuit): RedSuit created the wireframes and design, both formally signed off before development.
WordPress Development: We built the site in WordPress from the signed-off design, with technical SEO.
Audio & Video Content: Audio and video sit alongside the written content on each page.
2022 Content Update: We updated the site with the revised, more inclusive content in 2022.
Testing & Launch: Cross-browser, cross-device and responsive testing, then launch with no downtime.

Results

One Place For New Parents: First-time parents have one place to learn about their healthcare team, pregnancy and caring for a new baby.
Inclusive Content: The 2022 update made the content more inclusive of different pronouns, family structures and religions.
Ongoing Partnership: We remain Brisbane South PHN's exclusive web development partner, and continue to build, maintain and host their websites.

Project Services Breakdown

WordPress Development
Audio & Video Content Integration
Technical SEO
Cross-Browser & Device Testing
Website Hosting & Maintenance

Technology Stack: WordPress, AWS

Services provided

Website

Visit the website

“Jonathan and the Digital Bird team go above and beyond for their clients. They have a knack for explaining complex technical web terms in plain English and are always responsive and accessible. It has been a pleasure working with them!”

Isobel Pritchard-Davies,
Corporate Communications Lead

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