Impact Office Supplies eCommerce Website (B2B & B2C)
Impact Office Supplies' B2B and B2C eCommerce website, built in Laravel and integrated with their Options ERP. We've been their exclusive development partner since 2018.
Limited availability. One project slot remaining for November 2026 1 project slot remaining for November 2026
Office products is a repeat-ordering industry with pricing that is different for every customer. A generic online store cannot express that: it has one price per product, no approval workflows, and no idea what a pricing contract is. That is why so many office supplies dealers are still taking orders by phone and email.
We built and still run the eCommerce platform behind Impact Office Supplies, one of Australia's leading independent office supplies dealers. It serves B2B and B2C customers from the same catalogue, spanning stationery through to office furniture, with pricing driven per customer from their ERP. The platform runs at a 33.5% B2B conversion rate on 3.4 million annual pageviews, with over 60% of business orders placed online and website sales up 200% since launch. The same foundation powers their education booklist portal for Queensland schools.
Impact is not the only name in the industry that trusts us. We built the new Blue Ink Office Supplies website in Canberra with its Options ERP integration and Algolia search. Our custom delivery-management software runs daily delivery operations at both Impact and Blue Ink, complete with shipment tracking for customers. We also provide the ongoing website maintenance retainer for Rapid Line (FurnX), Australia's biggest office furniture supplier.
Customer pricing, contracts, quantity tiers, order approvals, user management, reordering automation, Algolia-powered search, and a 10-million-row nightly ERP sync: the hard parts of office products eCommerce are the parts we have already built.
Selected projects showing how our senior team turns complex requirements into practical, maintainable outcomes.
Impact Office Supplies' B2B and B2C eCommerce website, built in Laravel and integrated with their Options ERP. We've been their exclusive development partner since 2018.
A Back to School ordering platform for Impact School Supplies, where schools approve booklists, parents order online, and student eBook licences are managed and sent to publishers.
Want something like this for your organisation?
Tell us what you are trying to achieve. We will clarify the requirements and recommend a sensible next step before defining scope, timing, and cost.
Proven in the office products industry
The Impact Office Supplies platform runs at a 33.5% B2B conversion rate with a $250 average order value and website sales up 200% since launch, and over 60% of their business orders are placed online. Not a demo store: a platform an office products dealer runs their business on. We also built the Blue Ink Office Supplies website, and Australia's biggest office furniture supplier, Rapid Line (FurnX), keeps us on a maintenance retainer for theirs.
Customer pricing, contracts & tiers
Customer-specific pricing per product, quantity price breaks, contract pricing with from and to dates, and B2B or B2C pricing by customer type, all driven from your ERP. The price a customer sees on the website is always the price your reps agreed.
Order approvals & user management
Accounts with multiple users and roles, order approval workflows, users who order on behalf of several customer accounts, and online accounts payable. The platform fits how offices, schools, and businesses actually purchase, instead of forcing everyone through a lone-shopper checkout.
Reordering automation
Recurring orders, persistent carts that follow the customer across devices, wish lists, online quotes, and automated abandoned cart recovery. In office products the margin lives in the repeat order, so the platform makes reordering the easiest possible path.
Turning orders into B2B leads
Business buyers ordering through the public store are surfaced to your sales team as trade account leads, so a B2C checkout becomes a pipeline for managed B2B accounts with negotiated pricing, instead of staying an anonymous one-off order.
ERP sync & admin panel
A nightly ERP sync of 10 million rows runs at a 100% success rate, with real-time updates for new customers, products, and pricing. Your staff manage orders, customers, and pricing from a purpose-built admin panel instead of juggling the ERP and spreadsheets.
A production Options ERP connection synchronising around ten million rows nightly with documented 100% success, supported by batching, idempotency, and reconciliation.
Learn moreA vendor-neutral route for connecting SAP, Cin7, Dynamics, Pronto, Odoo, and other operational systems when an off-the-shelf connector does not fit.
Learn moreTokenised cards, recurring billing, and direct debit with production-tested handling for PayWay’s less common API flows.
Learn moreAccountRight, MYOB Advanced and EXO connected to your website, with orders, stock and invoices that actually stay in step.
Learn moreSync invoices, payments, contacts and inventory between your website and Xero, without the month-end reconciliation headache.
Learn moreLive shipping rates, label generation and tracking wired into your store through the Australia Post and eParcel APIs.
Learn moreIf the current foundations can be improved properly, we will say so.
We do not force a preferred tool onto a brief it does not suit.
Understanding the cause is more valuable than charging to patch the same symptom again.
“Digital Bird has had a huge influence on our business providing many solutions besides just a fantastic reliable website. Jonathan is great to work with and has a solution to every challenge. Jonathan also has the ability to “dumb it down” and provide timely advice and assistance if something goes astray. With Jonathan we have in excess of 99% uptime on all three websites.”
Clarify the audience, business problem, constraints, content, and measures of success.
Explain the viable options and trade-offs, then recommend the simplest sound approach.
Agree priorities, responsibilities, scope, timing, and the decisions your stakeholders need to make.
Work in visible increments while strategy, user experience, content, and engineering remain connected.
Test the important journeys, performance, accessibility, content, integrations, and operational readiness.
Monitor the live system, resolve issues, and continue improving it as requirements change.
Book a free strategy session with the senior people who scope and deliver the work. We will help clarify the problem, test assumptions and identify a practical next step—without turning the session into a generic sales call.
Planning a website or platform project? Planning a project?