AMA Group Ltd Corporate Website Redesign
- Client & Timeline
- AMA Group Ltd
- Platforms
- AWS Cloud Management, WordPress Development
- Solutions
- Technical SEO & Website Migrations
Overview
AMA Group is a publicly listed company, and we were already the exclusive development partner for its sub-group ACAD when AMA Group's corporate team asked us to redesign and rebuild their website.
Their main goal was a single "group" approach to their web communications, combining their two websites, AMA Group Solutions and AMA Group Ltd, into one.
Challenges
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Outdated Design: The existing site no longer matched AMA Group's latest brand guidelines.
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Two Websites: AMA Group Solutions and AMA Group Ltd were separate sites that needed to become one.
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Business & Investor Content: Content needed to be improved for business and investor audiences.
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Sitemap & Navigation: The sitemap made it hard for visitors to find content.
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New Sub-Brands: New content was needed for the sub-brands Capital SMART and Automotive Parts and Services (APAS).
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Board & Management Photos: Board and management images needed updating to look more professional.
Solution
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Discovery & Strategy: We worked with AMA Group's stakeholders to agree on the project goals and design direction before any design work started.
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Content & Sitemap: We planned the content and sitemap first, then built the website around them.
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Wireframes: Wireframes were created from the page structure and content, and formally signed off.
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Design: A modern corporate design based on the latest brand guidelines, formally signed off before development.
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WordPress Development: We built the site in WordPress from the signed-off design, with technical SEO and 301 redirects from the old websites.
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Testing & Launch: Cross-browser, cross-device and responsive testing, then launch with no downtime.
Results
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One Group Website: AMA Group Solutions and AMA Group Ltd now sit on a single website with a consistent group message.
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Updated Brand: The website matches AMA Group's latest brand guidelines.
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Easier Navigation: The new sitemap makes it easier for visitors to find what they're looking for.
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Sub-Brands Added: Capital SMART and APAS are part of the main website structure.
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Board & Management Pages: Updated board and management images give investors a more professional first impression.
Project Services Breakdown
- Discovery & Strategy
- Content Strategy & Sitemap
- Wireframes & UI Design
- WordPress Development
- Technical SEO & 301 Redirects
- Cross-Browser & Device Testing
Technology Stack: WordPress, AWS
Services provided
Website
“Jonathan Bird is one of the best I have worked with in this space. He is responsive, clever and contributes to the brief, and most importantly, he is a great person to work with. It can be hard to find the right people who can take on something and lift it to another dimension. Jonathan does that and more.”
Group Corporate Affairs
