Not every sync needs to be real-time
Scheduled or event-driven updates can be safer, cheaper and easier to recover.
The fashion-industry ERP connected to your storefront, with the size, colour and style-level stock sync apparel retail actually needs.
Apparel21 is built for fashion and retail, which means the integration has to understand how apparel really works: products with size and colour matrices, style-level and variant-level stock, and inventory spread across stores and a warehouse. Get that wrong and your storefront oversells a size that sold out in one shop this morning. We connect Apparel21 to Shopify, Adobe Commerce, and custom platforms with variant-accurate stock, order flow, and pricing, built around retries, idempotency, and monitoring.
Our integration track record
Our production ERP integrations run against Options ERP, NetSuite, MYOB, and Xero, including a nightly sync of around ten million rows at 100% success. Apparel21 is the same work at variant level, where the size and colour matrix is the difference between accurate stock and overselling.
The Apparel21 integration work our senior team most often takes on.
Size & Colour Matrix Stock
Variant-level stock synced accurately across every size and colour, so the storefront shows what is really available rather than a rolled-up style total that oversells the popular sizes.
Store & Warehouse Inventory
Inventory reconciled across retail stores and the warehouse so online availability reflects the whole network, which matters the moment you offer click and collect or ship from store.
Orders & Pricing
Website orders into Apparel21 ready to fulfil, and product, pricing, and promotion data back out to your storefront so the two stay consistent through sales and markdowns.
Reliable & Monitored
Retries, idempotency, alerting, and reconciliation so stock stays accurate through busy trading and failures are caught before a customer orders something that is not there.
The same approach behind every integration we deliver, from the first conversation to the years of maintenance that follow.
Scope & map
We define the data, events, responsibilities, source of truth, and failure cases across Apparel21 and the systems around it.
Build for failure
We design around real failure modes with appropriate retries, idempotent writes, validation, and reconciliation so a temporary outage does not become silent data loss.
Test & reconcile
We test representative data in a safe environment, verify each data path, and reconcile the expected outcomes before go-live.
Monitor & maintain
Monitoring and alerting start at launch. Our senior team keeps the project context and remains responsible for changes, incidents, and long-term operation.
The services and platforms an Apparel21 integration most often plugs into.
For organisations that need websites, ERPs, finance, CRM, fulfilment, or identity systems to exchange data reliably.
For established consumer brands that need a faster storefront, better merchandising, and commerce systems that can handle growth.
A good fit for consumer brands that want a managed commerce platform and need senior help with complex storefronts, migrations, or integrations.
A good fit for custom applications, complex business rules, APIs, and integrations that need a maintainable long-term codebase.
Scheduled or event-driven updates can be safer, cheaper and easier to recover.
Each field and business rule needs one accountable owner across the connected systems.
Retries, logs, alerts and reconciliation are part of the integration—not optional support work.
Fashion retail lives or dies on knowing that a specific size in a specific colour is genuinely available. An integration that syncs style totals instead of variants will oversell your best sellers every week.
A common shortcut
Syncs style totals, oversells sizes.
Syncs rolled-up style-level stock, so a size that sold out in a store this morning still shows available online.
No reconciliation, so during a busy sale the storefront and Apparel21 quietly drift apart.
Our senior-team model
Variant-accurate, network-wide.
Variant-accurate stock down to size and colour, reconciled across stores and the warehouse.
Reconciliation and monitoring keep the two in step even through peak trading, with failures alerted immediately.
“ Digital Bird has had a huge influence on our business providing many solutions besides just a fantastic reliable website. Jonathan is great to work with and has a solution to every challenge. Jonathan also has the ability to “dumb it down” and provide timely advice and assistance if something goes astray. With Jonathan we have in excess of 99% uptime on all three websites. ”
Led by more than 15 years of commercial experience, our senior team helps Australian organisations ship websites that are fast, secure, accessible and built for the long term.