Website Migration SEO Checklist
Map old URLs to their replacements, check redirects and content, and verify the live site after launch. Includes a migration worksheet.
Read articlePractical SEO guidance for site owners: crawling, indexing, technical configuration, and the infrastructure decisions that quietly affect search visibility
Map old URLs to their replacements, check redirects and content, and verify the live site after launch. Includes a migration worksheet.
Read articleYour products are live, but Merchant Center says their landing pages are unavailable. Check the submitted links, find any Cloudflare blocks, and get Google to check the pages again.
Read articleYour landing page works, but Google Ads keeps rejecting it. Here is where to look in Cloudflare, which settings can block AdsBot, and how to get the ad reviewed once access is fixed.
Read articleA managed IT provider switched on a Cloudflare setting to block all bots from a client's site in July 2026. Googlebot was one of them, which took out organic search, Google Ads and every Merchant Centre listing at once. Here is how I traced it, and how to check your own setup.
Read articleBook a free strategy session with the senior people who scope and deliver the work. We will help clarify the problem, test assumptions and identify a practical next step—without turning the session into a generic sales call.